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undergraduate thesis
MARKETING ODNOSA NA PRIMJERU PRIVREDNE BANKE ZAGREB d.d.
2021. urn:nbn:hr:228:526881
Karamarko, Tea
University of Split
University Department of Professional Studies

Cite this document

Karamarko, T. (2021). MARKETING ODNOSA NA PRIMJERU PRIVREDNE BANKE ZAGREB d.d. (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:526881

Karamarko, Tea. "MARKETING ODNOSA NA PRIMJERU PRIVREDNE BANKE ZAGREB d.d.." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:526881

Karamarko, Tea. "MARKETING ODNOSA NA PRIMJERU PRIVREDNE BANKE ZAGREB d.d.." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:526881

Karamarko, T. (2021). 'MARKETING ODNOSA NA PRIMJERU PRIVREDNE BANKE ZAGREB d.d.', Undergraduate thesis, University of Split, accessed 06 April 2025, https://urn.nsk.hr/urn:nbn:hr:228:526881

Karamarko T. MARKETING ODNOSA NA PRIMJERU PRIVREDNE BANKE ZAGREB d.d. [Undergraduate thesis]. Split: University of Split; 2021 [cited 2025 April 06] Available at: https://urn.nsk.hr/urn:nbn:hr:228:526881

T. Karamarko, "MARKETING ODNOSA NA PRIMJERU PRIVREDNE BANKE ZAGREB d.d.", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:526881

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Metadata
TitleMARKETING ODNOSA NA PRIMJERU PRIVREDNE BANKE ZAGREB d.d.
Title (english)RELATIONSHIP MARKETING ON THE EXAMPLE OF PRIVREDNA BANKA ZAGREB D.D.
AuthorTea Karamarko
MentorKatja Rakušić Cvrtak (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-05-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada je Marketing odnosa na primjeru Privredne banke Zagreb d.o.o. Kreiranje dugoročnog odnosa s klijentima cilj je poslovanja kojem teže mnoga poduzeća. Njegovan i dugotrajan odnos poduzeća s njegovim klijentima ogleda se u kontinuiranom poslovnom uspjehu. Izgradnja odnosa s klijentima predstavlja zahtjevan proces. Međutim, umijeće upravljanja odnosima i ostvarivanje dugoročnosti i zadovoljstva postaje kudikamo veći izazov. Ključ svakog, pa tako i poslovnog odnosa je u... More pravilnoj i pravodobnoj komunikaciji koja potiče i osigurava stvaranje odnosa. Primjenom marketinga odnosa poduzeće može uspješnije rješavati probleme klijenta, pri čemu stvara, razvija i unaprjeđuje dugoročni odnos s ciljem ostvarivanja obostranog zadovoljstva. Složeni proces upravljanja odnosima s klijentima dugo godina nije imao svoj službeni naziv. Tek posljednjih nekoliko desetljeća izraz „upravljanje odnosima s klijentima“ podrazumijeva cijeli niz smjernica koje poduzeće nudi kako bi ostvarilo i zadržalo uspješne odnose s klijentima. Cilj rada je prikazati primjer uspješne poslovne prakse upravljanja odnosa banke sa svojim klijentima. Za primjer je odabrana Privredna banka Zagreb koja već duži niz godina ostvaruje najviši tržišni udio u sektoru poslovanja s građanima. Less
Abstract (english)
The topic of this paper is Relationship Marketing on the example of Privredna banka Zagreb d.o.o. Creating a long-term relationship with customers is the goal of the business that many companies strive for. The well-groomed and long-lasting relationship of the company with its customers is reflected in the continuous business success. Building relationships with clients is a demanding process, but the art of managing relationships and achieving longevity and satisfaction is becoming a... More bigger challenge. The key to any, including business relationship, is in proper and timely communication that encourages and ensures the creation of relationships. By applying relationship marketing, a company can more successfully solve customer problems, creating, developing and improving a long-term relationship with the aim of achieving mutual satisfaction. Although it did not have an official name, the name customer relationship management, always an important factor in the business of many companies, it was a guideline that offers the company or users of customer relationship management systems the data necessary for successful business. The aim of this paper is to present an example of successful business practice of managing the bank's relations with its customers. Privredna banka Zagreb was chosen as an example, which has been achieving the highest market share in the retail business sector for many years. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:526881
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-05-12 13:48:25
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