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undergraduate thesis
ČIMBENICI UTJECAJA NA ODABIR PROIZVODA
2020. urn:nbn:hr:228:165588
Perišić, Veronika
University of Split
University Department of Professional Studies

Cite this document

Perišić, V. (2020). ČIMBENICI UTJECAJA NA ODABIR PROIZVODA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:165588

Perišić, Veronika. "ČIMBENICI UTJECAJA NA ODABIR PROIZVODA." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:165588

Perišić, Veronika. "ČIMBENICI UTJECAJA NA ODABIR PROIZVODA." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:165588

Perišić, V. (2020). 'ČIMBENICI UTJECAJA NA ODABIR PROIZVODA', Undergraduate thesis, University of Split, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:165588

Perišić V. ČIMBENICI UTJECAJA NA ODABIR PROIZVODA [Undergraduate thesis]. Split: University of Split; 2020 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:228:165588

V. Perišić, "ČIMBENICI UTJECAJA NA ODABIR PROIZVODA", Undergraduate thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:165588

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Metadata
TitleČIMBENICI UTJECAJA NA ODABIR PROIZVODA
Title (english)FACTORS INFLUENCING ON THE PRODUCT SELECTION
AuthorVeronika Perišić
MentorMario Dadić (mentor)
Committee memberGoran Ćorluka (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Detaljno proučavanje potrošača složen je proces jer veliki broj čimbenika utječe na njih. Kroz život ljudi imaju različite uloge, a jedna od njih je uloga potrošača. Ljudi postaju potrošači od svog rođenja. Proučavanje ponašanja potrošača važno je jer trgovci na ovaj način mogu razumjeti što utječe na potrošačke odluke o kupnji. Proučavanje ponašanja potrošača također pomaže trgovcima da odluče kako predstaviti svoje proizvode na način koji generira maksimalan utjecaj na potrošače. Razumijevanje ponašanja potrošača pri kupnji ključna je tajna dosezanja i angažiranja klijenata i navođenje na kupnju. Čimbenici utjecaja na odabir proizvoda su obitelj, prijatelji, razina obrazovanja, društveni mediji i prihodi.
Abstract (english)
A detailed study of consumers is a complex process because a large number of factors affect them. Throughout life, people have different roles, and one of them is the role of the consumer. People become consumers from birth. Studying consumer behavior is important because retailers can understand in this way what influences consumer purchasing decisions. Studying consumer behavior also helps retailers decide how to present their products in a way that generates maximum impact on consumers. Understanding consumer behavior when shopping is a key secret to reaching out and engaging customers and leading them to make a purchase. Social factors influencing consumers are family, friends, education level, social media, and income.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:165588
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-02 09:46:41