The topic of the paper is the application of e-marketing in tourism and its purpose is to explain in which ways companies and organizations and organizations in the tourism industry apply emarketing tools and what benefits they can have from the application of e-marketing. The paper is structured into 3 parts in which the first part refers: to the introduction, marketing and tourism separately and the connections between them. The second part on e-marketing in tourism and tourism entities and the third part explored examples of use on tourism entities that use marketing and the conclusion of the work. The first part included a brief introduction on the changes that followed for marketing and tourism with the advent of the internet. For easier understanding, the concepts of digital, internet and electronic marketing and its origin, future, and advantages and disadvantages of e-marketing are explained. The topic refers to examples in tourism, which is why the author writes the most relevant about the tourism industry, the importance and connection with marketing and today's trends in tourism that marketing has the opportunity to take advantage of. The second part of the paper is the essence of the paper on the advantages of applied e-marketing tools and technology in tourism and tourism entities. The third part of the paper are concrete examples of different entities in the tourism industry selected by the authors because of the view that these companies have adapted well to trends and most effectively use the currently available e-marketing tools and new technologies. At the end of the paper is the conclusion of the topic.