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undergraduate thesis
DISTRIBUCIJA ROBE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.
2023. urn:nbn:hr:228:646760
Vukasović, Marin
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

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Vukasović, M. (2023). DISTRIBUCIJA ROBE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O. (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:646760

Vukasović, Marin. "DISTRIBUCIJA ROBE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:646760

Vukasović, Marin. "DISTRIBUCIJA ROBE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:646760

Vukasović, M. (2023). 'DISTRIBUCIJA ROBE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.', Undergraduate thesis, University of Split, accessed 26 January 2025, https://urn.nsk.hr/urn:nbn:hr:228:646760

Vukasović M. DISTRIBUCIJA ROBE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O. [Undergraduate thesis]. Split: University of Split; 2023 [cited 2025 January 26] Available at: https://urn.nsk.hr/urn:nbn:hr:228:646760

M. Vukasović, "DISTRIBUCIJA ROBE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.", Undergraduate thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:646760

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Metadata
TitleDISTRIBUCIJA ROBE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.
Title (english)DISTRIBUTION OF GOODS IN THE TRADE - CASE OF HEINEKEN HRVATSKA D.O.O.
AuthorMarin Vukasović
MentorMario Dadić (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberIvana Plazibat (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U završnom radu objašnjava se uloga distribucije robe u trgovini na primjeru Heineken Hrvatska d.o.o.. U radu je jasno definiran i objašnjen pojam distribucije robe. Definirana je segmentacija distribucije te je pobliže opisan svaki njen dio. Praktični dio odnosi se na distribuciju robe i usluga u Heineken Hrvatska d.o.o. Najprije je objašnjena sama djelatnost u Heineken Hrvatska d.o.o, a nakon toga i Heineken grupa na globalnoj razini. Detaljno je prikazana distribucija robe u Heineken Hrvatska. Objašnjena je segmentacija distribucije robe i usluga u Heineken Hrvatska, te je svaki segment posebno objašnjen. Prikazane su odgovornosti Heineken Hrvatska i odgovornosti pružatelja usluga u primarnoj i sekundarnoj distribuciji. Također su prikazani i sigurnosti standardi koje provodi Heineken Hrvatska.
Abstract (english)
In this paper, the role of distribution of goods in the trade is explained using the case of Heineken Hrvatska d.o.o.. The term distribution of goods will be clearly defined and explained. The distribution segmentation is defined and each part of it is described in detail. The practical part refers to the distribution of goods and services in Heineken Hrvatska d.o.o. First, the activity itself in Heineken Hrvatska d.o.o. is explained, and then the Heineken as group on a global level. Distribution of goods in Heineken Hrvatska are explained to details. The segmentation of the distribution of goods and services in Heineken Hrvatska is explained, and each segment is explained separately. The responsibilities of Heineken Croatia and the responsibilities of service providers in primary and secondary distribution are presented. The safety standards implemented by Heineken Hrvatska are also presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:646760
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-07-11 07:06:38