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undergraduate thesis
IZAZOVI U POSLOVANJU TURISTIČKIH AGENCIJA
2021. urn:nbn:hr:228:814170
Galić, Filip
University of Split
University Department of Professional Studies

Cite this document

Galić, F. (2021). IZAZOVI U POSLOVANJU TURISTIČKIH AGENCIJA (Undergraduate thesis). Split: University of Split, University Department of Professional Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:814170

Galić, Filip. "IZAZOVI U POSLOVANJU TURISTIČKIH AGENCIJA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:814170

Galić, Filip. "IZAZOVI U POSLOVANJU TURISTIČKIH AGENCIJA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:814170

Galić, F. (2021). 'IZAZOVI U POSLOVANJU TURISTIČKIH AGENCIJA', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 21 November 2023, https://urn.nsk.hr/urn:nbn:hr:228:814170

Galić F. IZAZOVI U POSLOVANJU TURISTIČKIH AGENCIJA [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2023 November 21] Available at: https://urn.nsk.hr/urn:nbn:hr:228:814170

F. Galić, "IZAZOVI U POSLOVANJU TURISTIČKIH AGENCIJA", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:814170

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Metadata
TitleIZAZOVI U POSLOVANJU TURISTIČKIH AGENCIJA
Title (english)PROBLEMS IN THE BUSINESS OF TRAVEL AGENCIES
AuthorFilip Galić
MentorMijana Matošević Radić (mentor)
Committee memberIvona Jukić (član povjerenstva)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turističke agencije su važni subjekti turističkog tržišta koji povezuju prostorno i vremenski udaljenu turističku ponudu i potražnju. Iako većina njihovih poslovnih aktivnosti dolazi iz sfere posredovanja, važan dio njihovog poslovanja, čak i od samih začetaka agencijskog poslovanja predstavlja osmišljavanje paket aranžmana. Agencijsko poslovanje tijekom vremena značajno se promijenilo ponajviše zahvaljujući razvoju informacijsko-komunikacijske tehnologije. To je dovelo do brojnih izazova u poslovanju turističkih agencija. U tom kontekstu cilj ovoga rada je analizirati izazove u poslovanju turističkih agencija te analizirati studiju slučaja u kojoj se analizira poslovanje najstarije turističke agencije „Thomas Cook“ koja je tijekom vremena izrasla u respektabilnog turoperatora ali i koja je u 2019. godini doživjela svoj konačan pad. Pred turističkim agencijama nalaze se turbulentna vremena koja bi mogla uništiti i druge turističke agencije, koje se ne bi mogle uspješno prilagoditi poslovanju u 21. stoljeću. Svaka turistička agencija mora razumjeti troškove koji nastaju u poslovanju, mora se truditi doći do većeg turističkog tržišta te što bolje zadovoljiti turističke potrebe turista. Informacijska i komunikacijska tehnologija će u budućnosti igrati veliku ulogu u distribuciji turističkog proizvoda te će ju turističke agencije morati koristiti sve više, ako žele opstati na tržištu.
Abstract (english)
Travel agencies are important subjects of touristic market which connect spatially and temporally distant tourist supplay and demand. Although, most of their buisniss activities come from sphere od mediation, an important part of their business, even from the beginnings of agency business it represents the design of a itineraries. Agency busines has changed significantly over times, mostly due to the development of information and communication technology. This has led to a number of challenges in the business of travel agencies. In that context, aim of this paper is to analyze the challenges in the business of travel agencies and analyze a case study that analyzes the business of the oldest travel agency „Thomas Cook“, which eventually grew into a reputable tour operator, but in 2019. experienced its final decline. Travel agencies are facing turbulent times that could destroy other travel agencies, which could not adapt to business in the 21st century. Every travel agency must understan costs incured in doing business, must try to reach a larger tourist market and try to do better to meet tourist needs in that market. In the future information and communication technology will play a major role in the distriburion of the tourist product and travel agencies will have to use them more if they want to survive in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:814170
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-10-20 10:03:20