Packaging is the medium in which the product is placed for preservation during transport, storage, sale, handling and use. Due to its short-term use, most of it usually creates waste that must be recycled. The aim of this final paper was to determine how ecological packaging affects generation Z (the younger population born in the period from 1995 to 2010), that is, their decision to purchase products packaged in ecological packaging. Equally, it was important to find out how ecologically aware the younger generations are and how satisfied they are with ecological packaging, and this is shown in the paper in the results achieved through primary research with the help of a survey questionnaire. Furthermore, the paper presents the latest materials and trends in the field of ecological packaging when making packaging, choosing materials that are suitable for use and the environment, and also mentions less known, new, ecological materials.