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undergraduate thesis
STAVOVI GENERACIJE Z O EKOLOŠKOJ AMBALAŽI
2022. urn:nbn:hr:228:997171
Prološčić, Anamarija
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Prološčić, A. (2022). STAVOVI GENERACIJE Z O EKOLOŠKOJ AMBALAŽI (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:997171

Prološčić, Anamarija. "STAVOVI GENERACIJE Z O EKOLOŠKOJ AMBALAŽI." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:997171

Prološčić, Anamarija. "STAVOVI GENERACIJE Z O EKOLOŠKOJ AMBALAŽI." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:997171

Prološčić, A. (2022). 'STAVOVI GENERACIJE Z O EKOLOŠKOJ AMBALAŽI', Undergraduate thesis, University of Split, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:997171

Prološčić A. STAVOVI GENERACIJE Z O EKOLOŠKOJ AMBALAŽI [Undergraduate thesis]. Split: University of Split; 2022 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:228:997171

A. Prološčić, "STAVOVI GENERACIJE Z O EKOLOŠKOJ AMBALAŽI", Undergraduate thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:997171

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Metadata
TitleSTAVOVI GENERACIJE Z O EKOLOŠKOJ AMBALAŽI
Title (english)PERCEPTIONS OF GENERATION Z ABOUT ECOLOGICAL PACKAGING
AuthorAnamarija Prološčić
MentorMario Dadić (mentor)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ambalaža je sredstvo u koje se stavlja proizvod radi čuvanja tijekom transporta, skladištenja, prodaje, rukovanja i uporabe. Zbog njezine kratkotrajne uporabe, najveći dio iste redovito stvara otpad koji se mora reciklirati. Cilj ovog završnog rada bio je odrediti kako ekološka ambalaža utječe na generaciju Z (mlađu popula ciju rođenu u razdoblju od 1995. do 2010. godine), odnosno njihovu odluku o kupnji proizvoda pakiranih u ekološku ambalažu. Isto tako, bilo je važno spoznati koliko su mlađe generacije ekološki osviještene i koliko su zadovoljne ekološkom ambalažom, a to je u radu prikazano u rezultatima ostvarenim putem primarnog istraživanja uz pomoć anketnog upitnika. Nadalje, u radu su prikazani i najnoviji materijali te trendovi na području ekološke ambalaže prilikom izrade ambalaže, odabira materijala koji je pogodan za uporabu i okoliš te su navedeni, manje poznati, novi, ekološki materijali.
Abstract (english)
Packaging is the medium in which the product is placed for preservation during transport, storage, sale, handling and use. Due to its short-term use, most of it usually creates waste that must be recycled. The aim of this final paper was to determine how ecological packaging affects generation Z (the younger population born in the period from 1995 to 2010), that is, their decision to purchase products packaged in ecological packaging. Equally, it was important to find out how ecologically aware the younger generations are and how satisfied they are with ecological packaging, and this is shown in the paper in the results achieved through primary research with the help of a survey questionnaire. Furthermore, the paper presents the latest materials and trends in the field of ecological packaging when making packaging, choosing materials that are suitable for use and the environment, and also mentions less known, new, ecological materials.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:997171
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-12-07 13:56:38