The market and business operations of companies today are more volatile than ever before. Market changes cause globalization processes, increased competition and intense demand that needs to be satisfied again and again. Therefore, it is not easy to run a company today, especially since it is necessary to follow trends and respect strategic goals, which will contribute to its successful development. One of the tools for monitoring the company's operations is certainly budgeting, which is a strategic element in achieving the company's purpose. Budgeting is a frequently used means of monitoring the company's operations in a changing environment. All large corporations generally have an elaborate business planning system from which they benefit to the maximum. One such is the joint-stock company Medika d.d. which draws up business plans once a year, so the topic of this paper is the budgeted profit and loss account for the year 2023. Medika's business can be characterized as positive and successful, considering how sales revenues have been growing in the last 3 years. At the same time, the company is expanding its sales range and improving internal processes and infrastructure, which the market recognizes. Therefore, it can be concluded that Medika is one of the best companies operating successfully and efficiently on the Croatian market.