This paper presents the marketing mix in nautical tourism on the example of the Republic of Croatia. The nautical tourism is defined as well as certain terms close to it, and the notions of marketing mix are defined and placed in the context of nautical tourism. Nautical tourism is a term that has been of great importance for the growth and development of the Croatian economy in recent years. Having the natural resources such as developed coasts, national and nature parks, Croatia has great potential for further development of nautical tourism. In accordance with the above statements, this paper will analyze the management of the marketing mix in nautiacal tourism and, finally, draw the necessary conclusions. After a deeper study of these phenomena it is concluded that it is necessary to continuously monitor changes in the market at both national and global levels and in accordance with the same to manage the marketing mix, ie price, distribution, promotion and product.