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undergraduate thesis
UPRAVLJANJE MARKETING MIKSOM NA PRIMJERU NAUTIČKOG TURIZMA
2021. urn:nbn:hr:228:615808
Vukušić, Jakov
University of Split
University Department of Professional Studies

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Vukušić, J. (2021). UPRAVLJANJE MARKETING MIKSOM NA PRIMJERU NAUTIČKOG TURIZMA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:615808

Vukušić, Jakov. "UPRAVLJANJE MARKETING MIKSOM NA PRIMJERU NAUTIČKOG TURIZMA." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:615808

Vukušić, Jakov. "UPRAVLJANJE MARKETING MIKSOM NA PRIMJERU NAUTIČKOG TURIZMA." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:615808

Vukušić, J. (2021). 'UPRAVLJANJE MARKETING MIKSOM NA PRIMJERU NAUTIČKOG TURIZMA', Undergraduate thesis, University of Split, accessed 05 March 2025, https://urn.nsk.hr/urn:nbn:hr:228:615808

Vukušić J. UPRAVLJANJE MARKETING MIKSOM NA PRIMJERU NAUTIČKOG TURIZMA [Undergraduate thesis]. Split: University of Split; 2021 [cited 2025 March 05] Available at: https://urn.nsk.hr/urn:nbn:hr:228:615808

J. Vukušić, "UPRAVLJANJE MARKETING MIKSOM NA PRIMJERU NAUTIČKOG TURIZMA", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:615808

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Metadata
TitleUPRAVLJANJE MARKETING MIKSOM NA PRIMJERU NAUTIČKOG TURIZMA
Title (english)MARKETING MIX MANAGEMENT ON THE EXAMPLE OF NAUTICAL TOURISM
AuthorJakov Vukušić
MentorMarko Radeljak (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu prikazan je marketing miks u nautičkom turizmu na primjeru Republike Hrvatske. Definiran je pojam nautičkog turizma kao i određenih mu bliskih pojmova te su definirani pojmovi marketinškog miksa stavljeni u kontekst nautičkog turizma. Nautički turizam pojam je koji je posljednjih godina od velikog značaja za rast i razvoj Hrvatske ekonomije. Obzirom na prirodne ljepote poput razvijene obale, nacionalnih i parkova prirode, Hrvatska ima veliki potencijal za daljnji razvoj nautičkog turizma. Sukladno navedenim tvrdnjama, u ovom radu analizirati će se upravljanje marketing miksom u nautičkom turizmu te, konačno, donijeti potrebni zaključci. Dubljim proučavanjem navedenih pojava zaključeno je kako je potrebno kontinuirano pratiti promjene na tržištu kako na nacionalnoj pa tako i na globalnoj razini i u skladu sa istim upravljati marketing miksom, odnosno cijenom, distribucijom, promocijom i proizvodom.
Abstract (english)
This paper presents the marketing mix in nautical tourism on the example of the Republic of Croatia. The nautical tourism is defined as well as certain terms close to it, and the notions of marketing mix are defined and placed in the context of nautical tourism. Nautical tourism is a term that has been of great importance for the growth and development of the Croatian economy in recent years. Having the natural resources such as developed coasts, national and nature parks, Croatia has great potential for further development of nautical tourism. In accordance with the above statements, this paper will analyze the management of the marketing mix in nautiacal tourism and, finally, draw the necessary conclusions. After a deeper study of these phenomena it is concluded that it is necessary to continuously monitor changes in the market at both national and global levels and in accordance with the same to manage the marketing mix, ie price, distribution, promotion and product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:615808
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-20 12:51:08