Corporate communication is one of the most important factors of success in the business world. Increasing attention is being given to communication and its improvement. Quality communication motivates, informs and guides employees and improves the overall level of communication in the organization. Without it, there is no satisfaction and efficiency at the workplace. The way the organization communicates with its employees and business environment reflects its primary purpose and goal. The goal of effective corporate communication is to create a positive atmosphere, to experience togetherness, to avoid misunderstandings and conflicts, to achive understanding and agreement to the mutual satisfaction. Every organizations that wishes to survive on the market understands the importance of corporate communication for its success. It is necessary to develop a recognizable image, focus on corporate social responsibility and apply effective communication that is also the best marketing.