Family entrepreneurship represents a complex dynamic in the economy where business interests intertwine with family values. Definitions of entrepreneurship have evolved over centuries, reflecting various contextual changes and interpretations. Key characteristics of entrepreneurship include taking risks for innovation and profit, as well as effectively managing resources and opportunities. Entrepreneurship is analyzed across dimensions such as family involvement, gender, nationality, age, and entrepreneurial experience, where innovation, self-confidence, and risk-taking ability are critical to success. Family entrepreneurship enriches the business world through family integration in management and ownership, characterized by deep emotional bonds, inherited values, and a pursuit of longterm success across generations. However, it faces challenges such as managing family relationships, lack of professionalism, and complex interpersonal dynamics. The life cycle of a family business encompasses start-up, survival, stabilization, growth, maturity, and possibly decline or renewal, requiring specific management strategies to preserve business success and family values. Understanding the specific characteristics and stages of family entrepreneurship is crucial for analyzing market dynamics, optimizing business opportunities, and ensuring long-term sustainability and continuity in family business operations. The paper analyzes the different phases of the life cycle of a family business through the case of srudy of “Bosch service Jurić“. The focus is on the challenges and strategies that family businesses encounter and use at each stage of their development, with the aim of better understanding the factors that contribute to the long-term success of such business entities.