The uncertain and dynamic environment of tourism creates new opportunities for modifications and progress. The impact of trends is noticable in every segment of tourism, including the hotel industy. Trends in hotel industry are created by tourist demand whose needs are constantly changing. It is evident how the behaviour and needs of travelers change in accordance with how the habits and lifestyle of people changes in global. Stressing the needs and wishes of the individual leads to creations of of current trends in the hotel industry. The focus is on the changed needs of tourists for innovative and adventurous content. The growth of the informatization had significant implications for bussines of hotel companyes in the form of creating new contents with the purpuse of satisfying needs of guest. There has been an increase in awareness of the 2 clean environment, which leads to the trend of eco -hotels and the implementation of sustainable development in the hotel business. Shorter holidays have become a growing global trend. Highlighting the importance of local has become a sort of trend.