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undergraduate thesis
BRENDIRANJE TURISTIČKE DESTINACIJE
2020. urn:nbn:hr:228:130246
Lovrić, Anamaria
University of Split
University Department of Professional Studies

Cite this document

Lovrić, A. (2020). BRENDIRANJE TURISTIČKE DESTINACIJE (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:130246

Lovrić, Anamaria. "BRENDIRANJE TURISTIČKE DESTINACIJE." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:130246

Lovrić, Anamaria. "BRENDIRANJE TURISTIČKE DESTINACIJE." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:130246

Lovrić, A. (2020). 'BRENDIRANJE TURISTIČKE DESTINACIJE', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 14 August 2022, https://urn.nsk.hr/urn:nbn:hr:228:130246

Lovrić A. BRENDIRANJE TURISTIČKE DESTINACIJE [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2022 August 14] Available at: https://urn.nsk.hr/urn:nbn:hr:228:130246

A. Lovrić, "BRENDIRANJE TURISTIČKE DESTINACIJE", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:130246

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Metadata
TitleBRENDIRANJE TURISTIČKE DESTINACIJE
Title (english)TOURIST DESTINATION BRANDING
AuthorAnamaria Lovrić
MentorGoran Ćorluka (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj Završni rad obrađuje osnovne značajke pojmova turističke destinacije i brenda, te stavlja pojam brendiranja u kontekst turističke destinacije. U ovom slučaju svi proizvodi i sve usluge svih nositelja destinacijske ponude postaju elementi brenda. Proces brendiranja postaje sve značajniji u turističkom poslovanju radi promjenjivih uvjeta današnjeg tržišta s posebnim naglaskom na zaoštrene konkurentske odnose između turističkih destinacija. Sve više raste važnost izgradnje identiteta turističke destinacije i procesa transformacije identiteta u željeni imidž turističke destinacije. U svrhu razrade načina primjene elemenata i procesa brendiranja u turizmu, opisuje se primjer izvrsnosti u brendiranju turističke destinacije: grad New York. Odabrana destinacija je isključivo dugoročnnim vizionarskim pristupom i ustrajnošću kroz period od 50 godina izrasla u brend – svjetsku turističku metropolu kultnih razmjera.
Abstract (english)
This Final Thesis deals with the basic features of the concepts of tourist destination and brand, and puts the concept of branding in the context of a tourist destination. In this case, all products and all services of all holders of the destination offer become elements of the brand. The branding process is becoming increasingly important in the tourism business due to the changing conditions of today's market with special emphasis on the intensified competitive relations between tourist destinations. The importance of building the identity of a tourist destination and the process of transforming the identity into the desired image of a tourist destination is growing. In order to elaborate on how to apply the elements and processes of branding in tourism, an example of excellence in branding a tourist destination is described: the city of New York. The chosen destination has grown into a brand - a world tourist metropolis of cult proportions - with a long-term visionary approach and perseverance over a period of 50 years.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:130246
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-25 07:57:42