In these days of large and quick changes, both globally and in company itself, and due to the pressure of all the business stakeholders, it is very important that companies align their business goals and strategies implemented to achieve them in line with sustainable development from a social, economic or environmental point of view. The main object of the research is to demonstrate the successful implementation of generic business strategies such as differentiation strategy, cost leadership strategy and ultimately focus strategies and their impact on the viability of Volkswagen”s business. The aim of this paper is to determine how the competitive advantages of the company affect sustainable development and what are the possibilities for improving business sustainability. For this work, secondary research, such as analysis of representative documentation of the company as well as professional scientific literature, was used. The result of the paper show that Volkswagen is working hard to align its business objectives with business sustainability across all three segments, namely social, economic and environmental.