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master's thesis
SHARING ECONOMY
2020. urn:nbn:hr:228:284985
Rako, Petra
University of Split
University Department of Professional Studies

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Rako, P. (2020). SHARING ECONOMY (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:284985

Rako, Petra. "SHARING ECONOMY." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:284985

Rako, Petra. "SHARING ECONOMY." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:284985

Rako, P. (2020). 'SHARING ECONOMY', Master's thesis, University of Split, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:284985

Rako P. SHARING ECONOMY [Master's thesis]. Split: University of Split; 2020 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:228:284985

P. Rako, "SHARING ECONOMY", Master's thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:284985

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Metadata
TitleSHARING ECONOMY
Title (english)SHARING ECONOMY
AuthorPetra Rako
MentorMario Dadić (mentor)
Committee memberGoran Ćorluka (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Novi način življenja i poslovanja, ekonomija dijeljenja, polako zahvaća sve sektore i postaje način života. Ljudi dijele stambene prostore, automobile, traže i nude poslove na internetskim platformama, iznajmljuju različite stvari i sl. Ekonomija dijeljenja se oslanja na poduzetnički duh i kreativnost pojedinca te dozvoljava pojedincima da sami kreiraju sadržaj uz korištenje suvremene tehnologije koja je danas dostupna gotovo svima. Jedne od najpoznatijih tvrtki u ekonomiji dijeljenja, a koje su postale sinonim za isto i koje će biti predstavljene u radu, su Uber, Booking.com i Airbnb. Ekonomija dijeljenja je postavila potpuno nov način razmišljanja o poslovanju te uvelike promijenila tržište kakvo smo nekoć poznavali. Tržišni udio poduzeća koja posluju u sektoru ekonomije dijeljenja je sve veći i veći i projekcije su da će do 2025. godine omjer između sektora ekonomije dijeljenja i tradicionalnog sektora biti jednak. Navedeni brzi razvoj ekonomije dijeljenja ne iznenađuje, s obzirom na današnji način života i poslovanja i trendove. Kako je tema ovog rada ekonomija dijeljenja, odnosno „sharing economy“, isto će detaljnije biti predstavljeno u nastavku rada.
Abstract (english)
A new way of living and doing business, the sharing economy, is slowly affecting all sectors and becoming a way of life. People share homes, cars, look for and offer jobs on internet platforms, rent different things, etc. Sharing economy counts on creativity and entrepreneurial spirit. It allows creating content by using modern technology available to almost everyone. One of the most famous companies in the sharing economy, which have become synonymous with the same and will be presented in the paper, are Uber, Booking.com and Airbnb. Sharing economy has set a whole new way of thinking about business and it has changed the market as we once knew. The market share of companies operating in the sharing economy sector is growing and increasing and it is projected that by 2025. the ratio between the sharing economy sector and the traditional sector will be equal. The aforementioned rapid development of the sharing economy is not surprising, given today’s way of life and business and trends. As the topic of this paper is the sharing economy, i.e. "sharing economy", the same will be presented in more detail below.
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:228:284985
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-11-23 10:18:59