This paper investigates traffic congestion and its impact on logistics activities in urban areas. The aim of the paper is to identify the key causes of these congestions, analyse their consequences on logistics operations and explore the strategies that companies use to cope with these challenges. The paper draws on interviews with logistics managers of three large companies in the Republic of Croatia: Jamnica plus d.o.o., Dobro d.o.o. and Coca – Cola HBC Hrvatska d.o.o. All three interviews highlight that traffic congestion is a significant problem in everyday logistics operations. Traffic jams, road works, traffic accidents and bad weather conditions are the main causes of delivery delays. Logistics managers highlight the importance of transparent communication with customers in order to maintain trust despite delays. Jamnica plus d.o.o., which delivers drinks in crates, uses larger vehicles and faces challenges with parking and handling heavier loads. Dobro d.o.o., which delivers meat products in boxes, uses smaller vehicles that are easier to manoeuvre through narrow city streets. Coca – Cola HBC Hrvatska d.o.o. uses different types of vehicles for beverage delivery and implements advanced software systems for route optimisation. All three companies recognize the need for flexible delivery schedules, route optimization and the use of alternative vehicles to reduce the impact of traffic congestion. Increasing the number of local distribution centers and investing in advanced technologies is key to improving the efficiency of logistics operations. Innovation and adaptability are key to successfully dealing with the challenges of traffic jams in urban commerce.