prikaz prve stranice dokumenta ISTRAŽIVANJE ZADOVOLJSTVA KUPACA I OSOBLJA KORIŠTENJEM SAMOPOSLUŽNIH BLAGAJNI U TRGOVINAMA
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graduate thesis
ISTRAŽIVANJE ZADOVOLJSTVA KUPACA I OSOBLJA KORIŠTENJEM SAMOPOSLUŽNIH BLAGAJNI U TRGOVINAMA
2024. urn:nbn:hr:228:797201
Lozo, Branimir
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Lozo, B. (2024). ISTRAŽIVANJE ZADOVOLJSTVA KUPACA I OSOBLJA KORIŠTENJEM SAMOPOSLUŽNIH BLAGAJNI U TRGOVINAMA (Graduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:797201

Lozo, Branimir. "ISTRAŽIVANJE ZADOVOLJSTVA KUPACA I OSOBLJA KORIŠTENJEM SAMOPOSLUŽNIH BLAGAJNI U TRGOVINAMA." Graduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:797201

Lozo, Branimir. "ISTRAŽIVANJE ZADOVOLJSTVA KUPACA I OSOBLJA KORIŠTENJEM SAMOPOSLUŽNIH BLAGAJNI U TRGOVINAMA." Graduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:797201

Lozo, B. (2024). 'ISTRAŽIVANJE ZADOVOLJSTVA KUPACA I OSOBLJA KORIŠTENJEM SAMOPOSLUŽNIH BLAGAJNI U TRGOVINAMA', Graduate thesis, University of Split, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:797201

Lozo B. ISTRAŽIVANJE ZADOVOLJSTVA KUPACA I OSOBLJA KORIŠTENJEM SAMOPOSLUŽNIH BLAGAJNI U TRGOVINAMA [Graduate thesis]. Split: University of Split; 2024 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:228:797201

B. Lozo, "ISTRAŽIVANJE ZADOVOLJSTVA KUPACA I OSOBLJA KORIŠTENJEM SAMOPOSLUŽNIH BLAGAJNI U TRGOVINAMA", Graduate thesis, University of Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:228:797201

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Metadata
TitleISTRAŽIVANJE ZADOVOLJSTVA KUPACA I OSOBLJA KORIŠTENJEM SAMOPOSLUŽNIH BLAGAJNI U TRGOVINAMA
Title (english)RESEARCH ON CUSTOMER AND STAFF SATISFACTION WITH THE USE OF SELF SERVICE CHECKOUTS IN STORES
AuthorBranimir Lozo
MentorSenka Borovac Zekan (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2024-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada je istražiti uvođenje samoposlužnih blagajni u maloprodajnim trgovinama i njihov utjecaj na poslovanje te korisničko iskustvo. U teorijskom dijelu analiziraju se prednosti samoposlužnih tehnologija, poput povećanja konkurentske prednosti i rasta profita kroz bržu i učinkovitiju uslugu. Praktični dio rada temelji se na istraživanju provedenom putem ankete među kupcima, fokusirajući se na njihova iskustva i preferencije pri korištenju samoposlužnih blagajni. Korištena je kvantitativna metodologija za analizu prikupljenih podataka. Glavni zaključci pokazuju da kupci preferiraju samoposlužne blagajne zbog brzine procesa plaćanja i jednostavnosti korištenja, posebno kod manjih kupovina ili u hitnim situacijama. Također, samoposlužne blagajne omogućuju trgovinama rad 24 sata dnevno, što doprinosi povećanju produktivnosti i isplativosti. Predviđa se daljnje širenje uporabe samoposlužnih tehnologija u maloprodaji i drugim sektorima, unapređujući na taj način korisničko iskustvo i poslovne procese.
Abstract (english)
This paper investigates the introduction of self-service checkouts in retail stores and their impact on business and user experience. In the theoretical part, the advantages of self-service technologies are analyzed, such as increasing competitive advantage and profit growth through faster and more efficient service. The practical part of the work is based on research conducted through customer surveys, focusing on their experiences and preferences when using selfservice cash registers. Quantitative methodology was used to analyze the collected data. The main findings show that customers prefer self-service checkouts due to the speed of the payment process and ease of use, especially for smaller purchases or emergencies. Also, self-service checkouts allow stores to work 24 hours a day, increasing productivity and profitability. Further expansion of self-service technologies in retail and other sectors is foreseen, thus improving the user experience and business processes.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:797201
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-15 07:55:48