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ELABORACIJA PODUZETNIČKOG PROJEKTA NA PRIMJERU DRAMSKO-JEZIČNOG STUDIJA
2024. urn:nbn:hr:228:796877
Gizdić, Laura Lara
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Gizdić, L. L. (2024). ELABORACIJA PODUZETNIČKOG PROJEKTA NA PRIMJERU DRAMSKO-JEZIČNOG STUDIJA (Graduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:796877

Gizdić, Laura Lara. "ELABORACIJA PODUZETNIČKOG PROJEKTA NA PRIMJERU DRAMSKO-JEZIČNOG STUDIJA." Graduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:796877

Gizdić, Laura Lara. "ELABORACIJA PODUZETNIČKOG PROJEKTA NA PRIMJERU DRAMSKO-JEZIČNOG STUDIJA." Graduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:796877

Gizdić, L. L. (2024). 'ELABORACIJA PODUZETNIČKOG PROJEKTA NA PRIMJERU DRAMSKO-JEZIČNOG STUDIJA', Graduate thesis, University of Split, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:228:796877

Gizdić LL. ELABORACIJA PODUZETNIČKOG PROJEKTA NA PRIMJERU DRAMSKO-JEZIČNOG STUDIJA [Graduate thesis]. Split: University of Split; 2024 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:228:796877

L. L. Gizdić, "ELABORACIJA PODUZETNIČKOG PROJEKTA NA PRIMJERU DRAMSKO-JEZIČNOG STUDIJA", Graduate thesis, University of Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:228:796877

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Metadata
TitleELABORACIJA PODUZETNIČKOG PROJEKTA NA PRIMJERU DRAMSKO-JEZIČNOG STUDIJA
Title (english)ELABORATION OF AN ENTREPRENEURIAL PROJECT ON THE EXAMPLE OF A DRAMA-LANGUAGE STUDIO
AuthorLaura Lara Gizdić
MentorIvona Jukić (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2024-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poduzetnički projekt i elaboracija poslovnog plana istraženi su kroz teorijski prikaz i praktičan primjer za dramsko-jezični studio Pulcinella. U prvom dijelu rada obrađuje se pojam i uloga poduzetničkog projekta, uz poseban naglasak na važnost poslovnog planiranja za dugoročni uspjeh i rast poslovanja. Pružena je i detaljna analiza strukture poslovnog plana te su opisane različite vrste poslovnih planova, uključujući tradicionalne, operativne, strateške, kao i planove za pokretanje i rast... More poslovanja. Na primjeru dramsko-jezičnog studija Pulcinella razrađeni su ključni elementi poduzetničkog projekta, a u operativnom sažetku prikazani su svi potrebni podaci o investitoru, asortimanu usluga i tržištu, uz pregled svih potrebnih ulaganja, izvora kapitala te ključnih pokazatelja učinkovitosti. Nadalje, detaljno je opisana evolucija poduzetničke ideje, definirani su proizvodi odnosno usluge, a analiza tržišta i industrije prikazana je pomoću Porterovog modela konkurentnosti, s osvrtom na različite faktore koji utječu na razinu konkurencije na ciljnim tržištima. Tehničko-tehnološki opis projekta uključuje podatke o lokaciji, tehnologiji i kapacitetima, uz izračun potrebnih ulaganja u stalna sredstva i materijalne inpute. Menadžment i marketing projekta obuhvaćaju informacije o pravnoorganizacijskom obliku poslovanja, izradi logotipa te strategijama promocije putem različitih medijskih kanala. U financijskom dijelu projekta analiziraju se potrebna ulaganja, izvori kapitala, plan otplate zajma, amortizacija te projekcije prihoda i rashoda, dok su ocjene učinkovitosti poslovanja predočene kroz analizu likvidnosti i analizu osjetljivosti. Zaključno, priloženo je i platno poslovnog modela koje vizualno objedinjuje sve ključne komponente poslovanja za projekt dramsko-jezičnog studija Pulcinella. Less
Abstract (english)
Entrepreneurial project and business plan elaboration have been explored through a theoretical overview and practical example of the Pulcinella drama-language studio. The first part of the paper addresses the concept and role of an entrepreneurial project, particularly emphasizing the importance of business planning for long-term success and business growth. A detailed analysis of the business plan structure is provided, and various types of business plans are described, including... More traditional, operational, and strategic, as well as plans for starting and growing a business. The key elements of the entrepreneurial project are elaborated using the example of the Pulcinella drama-language studio, and the operational summary presents information about the investor, the range of services, and market data, along with an overview of all necessary investments, sources of capital, and key performance indicators. Furthermore, the evolution of the entrepreneurial idea is described in detail, products and services are defined, and market and industry analysis is presented using Porter's competitive forces model, focusing on different factors influencing the level of competition in the target markets. The technical-technological description of the project includes information on location, technology, and capacities, along with the calculation of necessary investments in fixed assets and material inputs. The project management and marketing sections encompass information on the legal organizational form of the business, logo creation, and promotion strategies through various media channels. The financial part of the project analyzes the required investments, sources of capital, loan repayment plans, depreciation, and projections of revenue and expenses. At the same time, business performance assessments are presented through liquidity, sensitivity, and profitability analyses. Finally, a business model canvas is also provided, visually integrating all key business components for the Pulcinella drama-language studio project. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:796877
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-07 11:31:41
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