Split, as the center of Split-Dalmatia County and the largest city in Dalmatia, is also one of the most important historical, tourist, and cultural centers of the Republic of Croatia. It is a city that abounds in numerous tourist attractions, both natural and social. Since it is an extremely receptive area, travel agencies operating at the local level play a key role in presenting the city of Split on the world tourist map. Travel agencies form their products as unique combinations of different tourist attractions, which they place on the tourist market. By choosing the attractions and services that they include in excursions and tourist arrangements, they directly affect the tourist demand. Therefore, this work aims to analyze how local tourist agencies include the attractions of the city of Split in their product offer. The paper presents three examples of products from local travel agencies, as well as an example that the author created as a proposal for a tourist arrangement that includes the attractions of the city of Split. It is an innovatively designed tourist arrangement, as a complex tourist product, which provides the tourist with an unforgettable experience, and at the same time contributes to the sustainable development of Split and its surroundings as a tourist destination.