| Abstract | Vremenske katastrofe, globalno zatopljenje, promjena klime, gubitci biološke raznolikosti, iscrpljivanje prirodnih resursa, ekološka degradacija tla, zraka i vode te ogroman porast stanovništva, prijete opstanku ljudi, životinja i biljaka na Zemlji i dovode do ogromnih globalnih ekonomskih, gospodarskih, političkih i socijalnih problema. Kao odgovor na rizike i prijetnje s kojima se svijet suočava, i koji se sve brže i više pogoršavaju, mijenja se dosadašnji odnos prema prirodi i trošenju resursa na našoj planeti, a samim time, i način života i poslovanja. Održivo poslovanje kao zalog budućnosti i opstanka života na Zemlji, postaje imperativ našeg vremena, a razvoj modernoga svijeta vidi se u turizmu, zelenim industrijama, novim naprednim tehnologijama i inovacijama. Turizam, kao nijedna druga djelatnost, industrija ili sektor, ima mogućnost i snagu obuhvatiti i pokrenuti najveće dijelove svjetske industrije i društva, te omogućiti razvoj i prijelaz industrije i društva na zelene, čiste i održive industrije uz konstantan razvoj i napredak. Zbog svoje izuzetne prirode, pokretačke snage, izuzetnog značaja i ogromnog utjecaja na svjetsko stanovništvo, gospodarstvo, ekonomiju i razvoj, turizam je postao alat i sredstvo za postizanje ciljeva svjetskog održivog razvoja. Ovaj završni rad bavi se upravo održivim turističkim poslovanjem koji je osnovica i preduvjet održivog turizma. |
| Abstract (english) | Weather disasters, global warming, climate change, biodiversity loss, depletion of natural resources, ecological degradation of air, soil and water and huge population growth, endanger the survival of humans, animals and plants on Earth and lead to enourmous global economic, financial, social and political problems. As the risks and the threats that the Earth and its inhabitants are facing are getting worse and more frequent, the previous attitude toward our planet, nature and the consumption of resources, as well as the way of life and doing business are changing. Sustainable business, as a pledge of the future and the survival on Earth, is becoming an imperative of our time, and the development of the modern world rests on tourism, green industries, new advanced technologies and innovations. Tourism, like no other activity, industry or sector, has the ability and strength to encompass and initiate the largest parts of world's industry and society, and to enable the development and transition of industry and society to green, claean and sustainable industries with constant development and progress. Due to its exceptional nature, driving force, exceptional importance and enourmous influence on the world's population, economy , environment and development, tourism has become a tool and means for achieving the goals of global sustainable development. This final thesis aims to present sustainable tourism business which is the basis and prerequisite of sustainable tourism. |
