prikaz prve stranice dokumenta KOMUNIKACIJA U BANKARSKOM POSLOVANJU
Embargo period 2025-11-23
undergraduate thesis
KOMUNIKACIJA U BANKARSKOM POSLOVANJU
2023. urn:nbn:hr:228:310674
Marević, Gloria
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Marević, G. (2023). KOMUNIKACIJA U BANKARSKOM POSLOVANJU (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:310674

Marević, Gloria. "KOMUNIKACIJA U BANKARSKOM POSLOVANJU." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:310674

Marević, Gloria. "KOMUNIKACIJA U BANKARSKOM POSLOVANJU." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:310674

Marević, G. (2023). 'KOMUNIKACIJA U BANKARSKOM POSLOVANJU', Undergraduate thesis, University of Split, accessed 28 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:310674

Marević G. KOMUNIKACIJA U BANKARSKOM POSLOVANJU [Undergraduate thesis]. Split: University of Split; 2023 [cited 2024 April 28] Available at: https://urn.nsk.hr/urn:nbn:hr:228:310674

G. Marević, "KOMUNIKACIJA U BANKARSKOM POSLOVANJU", Undergraduate thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:310674

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Metadata
TitleKOMUNIKACIJA U BANKARSKOM POSLOVANJU
Title (english)COMMUNICATION IN BANKING BUSINESS
AuthorGloria Marević
MentorKatarina Blažević Miše (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberMario Dadić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-11-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Komunikacija u bankarskom poslovanju predstavlja ključni element za uspješno poslovanje, interakciju s klijentima, suradnicima i regulatorima te održavanje povjerenja i integriteta u sektoru koji se neprestano mijenja. U ovom završnom radu predstavlja se važnost i način komunikacije u bankarstvu, analiziraju se njeni ključni aspekti i izazovi te razmatraju buduće perspektive u navedenom sektoru. Komunikacija u bankarskom poslovanju dijeli se na internu i eksternu. Interna komunikacija obuhvaća komunikaciju unutar banke među zaposlenicima, dok eksterna komunikacija uključuje interakciju s klijentima, dobavljačima, regulatorima i širom javnošću. Oba oblika komunikacije su iznimno važni u oblikovanju reputacije banke i stvaranju povjerenja. Trenutačno stanje komunikacije u bankarstvu odražava rastuću važnost digitalnih kanala komunikacije. Banke sve više koriste digitalizaciju s ciljem zadovoljavanja potreba klijenata koji očekuju brzu i jednostavnu interakciju s bankom putem interneta i mobilnih i/ili desktop uređaja. Spomenuto digitalno povezivanje donosi brojne prednosti, ali također izaziva zabrinutost u vezi sigurnosti podataka i privatnosti klijenata. Pretpostavka je kako će se u budućnosti komunikacija u bankarstvu razvijati i prilagođavati novim tehnologijama i trendovima. U tom procesu personalizacija će odigrati ključnu ulogu, a bankarske institucije će koristiti analitiku podataka i umjetnu inteligenciju kako bi bolje razumjele potrebe klijenata i pružile im relevantne informacije i usluge. Korištenje nekoliko kanala komunikacije istovremeno će postati norma, omogućujući klijentima da biraju način kojim žele komunicirati s bankom.
Abstract (english)
Communication in banking is a key element for successful business, interaction with clients, colleagues and regulators, and maintaining trust and integrity in a sector that is constantly changing. This long summary explores the importance of communication in banking, analyzes its key aspects and challenges, and considers future perspectives in this sector. Communication in banking can be divided into internal and external. Internal communication includes communication within the bank among employees, while external communication includes interaction with clients, suppliers, regulators and the general public. Both forms of communication play a key role in shaping the bank's reputation and creating trust. The current state of communication in banking reflects the growing importance of digital communication channels. Banks have increasingly turned to digitalization in order to meet changes in the behavior of clients who expect quick and easy interaction with the bank via the Internet and mobile devices. This digital connectivity brings many benefits, but also raises concerns about data security and customer privacy. In the future, communication in banking will develop and adapt to new technologies and trends. Personalization will become key, and banking institutions will use data analytics and artificial intelligence to better understand customer needs and provide them with relevant information and services. Multiple channels of communication will become the norm, allowing customers to choose how they want to interact with the bank.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:310674
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsEmbargoed access
Embargo expiration date: 2025-11-23
Terms of useLicence In copyright icon
Created on2023-11-23 08:14:22