Entrepreneurship can be defined as an economic activity in which an entrepreneur or an individual or several partners invest capital and take risks with the aim of making a profit. Foreign trade includes the exchange of goods and services abroad. It enables the entrepreneur to import the necessary resources that are not available on the domestic market and the possibility of placing goods and services on the foreign market where he can achieve higher demand and better prices. The supply of the domestic market is influenced by foreign trade, which determines the price of goods. For the development of their business, it is important for entrepreneurs to place their products on foreign markets in order to make more profit and to be able to compete with other manufacturers on the market. Atlantic Grupa generates high profits with its products on foreign markets, and based on that, as well as the development, production and marketing of new products, it defines its position on the domestic and foreign markets. Therefore, the goal of this paper, based on the conducted market analysis and relevant literature sources, is to show the importance of entrepreneurship in foreign trade on the growth and development of companies.