Internet marketing we can define like a set of activities which for the goal has advertising products and services by the digital media. Marketing experts are using different methods to attract certain audience, and the most important consider SEO, content marketing, social media, PPC and E-mail. Social media are one of the strategies of internet marketing, and for the goal they have advertising products and services. Most of the time we can see them in form like platform, window or web-sites. In world of today business on the internationally market, social media are one of the strongest funds which are giving possibilities of key position on tourist market among many competitors. Most popular social media which are used for the promotion for hotels are: Face book Instagram, YouTube, Twitter, TikTok and others. Social media are important for hotels because they are giving a lot of options on distributions of their products and services on market. Some of advantages social media are increases of web circulation, increasing awareness of the hotel and relatively low costs of promotions. Social media are offering directly contact and communication with users and enables personal access for individuals which are important in the hotel industry. Particularly is important possibility of personalised communication which implies adjustment of offering specific demographic characteristics and different segments of consumers with who communication is carried out. For hotels is important constant presence on social media by season, as and out of season business, in sight of placement announcements for future evenings, remembering on last events like and giving information’s about special offering of the hotel. Empirical analysis determined is how to be modern with content because of changing trends in world of social media which is from to the day to the day more different, but there quality picture is not enough anymore. It should develop video production content so and create as more as possible interesting videos for social media. In advertising is practically same – interesting ad + well targeting audience with the filters + using click to action buttons = good result. Also is confirmed that it should to listen trends tourist movements in the target market, and good marketing men knows how to promote a product/service and at the worse and at the best times to listen what his audience wants to hear when is something good, and when is something bad.