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undergraduate thesis
STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA
2023. urn:nbn:hr:228:341013
Vela, Filip
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Vela, F. (2023). STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:341013

Vela, Filip. "STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:341013

Vela, Filip. "STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:341013

Vela, F. (2023). 'STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA', Undergraduate thesis, University of Split, accessed 22 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:341013

Vela F. STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA [Undergraduate thesis]. Split: University of Split; 2023 [cited 2024 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:228:341013

F. Vela, "STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA", Undergraduate thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:341013

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Metadata
TitleSTRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA
Title (english)STRATEGIES IN THE PHASES OF THE PRODUCT LIFE CYCLE
AuthorFilip Vela
MentorDanijela Perkušić Malkoč (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog završnog rada, sa teorijske strane, jest prikazati faze životnog vijeka proizvoda te strategije koje se koriste u svakoj od faza. Životni vijek se sastoji od četiri glave faze, to su faza uvođenja, faza rasta, faza zrelosti i faza opadanja. U svakoj fazi životnog vijeka proizvoda tvrtka se mora koristiti određenim strategijama kako bi proizvod imao što duži životni vijek te kako bi tvrtka uspjela ostvariti što veću dobit. Kroz životni vijek proizvoda tvrtka se suočava sa velikim brojem prilika, ali i prijetnji iz okoline. Dobra marketinška strategija je da se nastoji prepoznati prilike i iskoristiti ih, te izbjeći prijetnje ili se barem pripremiti na njih. U praktičnom dijelu rada obrađen je primjer tvrtke Ledo d.o.o. na način da su prikazane strategije korištene u svakoj od faza životnog vijeka Ledo proizvoda.
Abstract (english)
The goal of this final paper, from the theoretical side, was to show the phases of the product life cycle and the strategies used in each of the phases. The life span consists of four main phases, namely the introduction phase, the growth phase, the maturity phase and the decline phase. At each stage of the life cycle, the company must use certain strategies in order for the product to have as long a life as possible and for the company to achieve the highest possible profit. Throughout the life of the product, the company faces a large number of opportunities, but also threats from the environment. A good marketing strategy is to try to recognize opportunities and take advantage of them, and avoid threats or at least prepare for them. In the practical part of the work, the example of the company Ledo d.o.o. was processed. in such a way that the strategies used in each phase of the Ledo product life cycle are presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:341013
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-11 07:40:04