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undergraduate thesis
UTJECAJ ČIMBENIKA NA PONAŠANJE POTROŠAČA
2023. urn:nbn:hr:228:234054
Kosor, Nikolina
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Kosor, N. (2023). UTJECAJ ČIMBENIKA NA PONAŠANJE POTROŠAČA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:234054

Kosor, Nikolina. "UTJECAJ ČIMBENIKA NA PONAŠANJE POTROŠAČA." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:234054

Kosor, Nikolina. "UTJECAJ ČIMBENIKA NA PONAŠANJE POTROŠAČA." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:234054

Kosor, N. (2023). 'UTJECAJ ČIMBENIKA NA PONAŠANJE POTROŠAČA', Undergraduate thesis, University of Split, accessed 24 January 2025, https://urn.nsk.hr/urn:nbn:hr:228:234054

Kosor N. UTJECAJ ČIMBENIKA NA PONAŠANJE POTROŠAČA [Undergraduate thesis]. Split: University of Split; 2023 [cited 2025 January 24] Available at: https://urn.nsk.hr/urn:nbn:hr:228:234054

N. Kosor, "UTJECAJ ČIMBENIKA NA PONAŠANJE POTROŠAČA", Undergraduate thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:234054

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Metadata
TitleUTJECAJ ČIMBENIKA NA PONAŠANJE POTROŠAČA
Title (english)THE FACTORS INFLUENCING CONSUMER BEHAVIOR
AuthorNikolina Kosor
MentorMario Dadić (mentor)
Committee memberKatarina Blažević Miše (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ponašanje potrošačapri kupnji odnosi se na ponašanje kupnje krajnjeg potrošača.Mnogi čimbenici, specifičnostii karakteristike utječuna pojedinca i na njegovu odluku o kupovini, kao i navikama, ponašanju pri kupnji, markama proizvoda koju kupuje i sl. Ovdje se mogu istaknuti četiriskupine čimbenikakao što društveni, osobni, kulturni i psihološki čimbenici. Odluka o kupnji rezultat je svakog od ovih čimbenika. Prepoznavanjem i razumijevanjem čimbenikakoji utječuna kupce trgovci razvijaju strategije, marketinške poruke i odgovarajuće kampanje u skladu s potrebama i načinima razmišljanja njihovih potrošača te na taj način povećavajuprodaju. Čimbeniciponašanja potrošačavrlo su usko vezani uz psihološke procese kao i individualne karakteristike svakog pojedinog potrošača.Dakle, niz je procesa koji utječu na ponašanje potrošačai na donošenje odluke o kupnji.
Abstract (english)
Consumer buying behavior refers to the buying behavior of the end consumer. Many factors, specifics and characteristics influence the individual and his purchase decision, as well as habits, purchasing behavior, product brand he buys, etc. Four groups of factors such as social, personal, cultural and psychological factors can be highlighted here. The purchase decision is the result of each of these factors. By recognizing and understanding the factors that influence customers, marketers develop strategies, marketing messages and advertising campaigns in accordance with the needs and mindsets of their consumers, thereby increasing sales. Factors of consumer behavior are closely related to psychological processes as well as individual characteristics of each individual consumer. So, there are a number of processes that influence consumer behavior and making a purchase decision.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:234054
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-07-11 06:47:17