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undergraduate thesis
ORGANIZACIJA KONGRESA I POSLOVNIH DOGAĐAJA KAO DIO HOTELSKE PONUDE NA PRIMJERU HOTELA LE MÉRIDIEN LAV
2023. urn:nbn:hr:228:160414
Prlić, Josipa
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Prlić, J. (2023). ORGANIZACIJA KONGRESA I POSLOVNIH DOGAĐAJA KAO DIO HOTELSKE PONUDE NA PRIMJERU HOTELA LE MÉRIDIEN LAV (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:160414

Prlić, Josipa. "ORGANIZACIJA KONGRESA I POSLOVNIH DOGAĐAJA KAO DIO HOTELSKE PONUDE NA PRIMJERU HOTELA LE MÉRIDIEN LAV." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:160414

Prlić, Josipa. "ORGANIZACIJA KONGRESA I POSLOVNIH DOGAĐAJA KAO DIO HOTELSKE PONUDE NA PRIMJERU HOTELA LE MÉRIDIEN LAV." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:160414

Prlić, J. (2023). 'ORGANIZACIJA KONGRESA I POSLOVNIH DOGAĐAJA KAO DIO HOTELSKE PONUDE NA PRIMJERU HOTELA LE MÉRIDIEN LAV', Undergraduate thesis, University of Split, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:160414

Prlić J. ORGANIZACIJA KONGRESA I POSLOVNIH DOGAĐAJA KAO DIO HOTELSKE PONUDE NA PRIMJERU HOTELA LE MÉRIDIEN LAV [Undergraduate thesis]. Split: University of Split; 2023 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:228:160414

J. Prlić, "ORGANIZACIJA KONGRESA I POSLOVNIH DOGAĐAJA KAO DIO HOTELSKE PONUDE NA PRIMJERU HOTELA LE MÉRIDIEN LAV", Undergraduate thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:160414

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Metadata
TitleORGANIZACIJA KONGRESA I POSLOVNIH DOGAĐAJA KAO DIO HOTELSKE PONUDE NA PRIMJERU HOTELA LE MÉRIDIEN LAV
Title (english)THE ORGANIZATION OF CONGRESSES AND BUSINESS EVENTS AS PART OF THE HOTEL OFFER ON THE EXAMPLE OF A HOTEL LE MÉRIDIEN LAV
AuthorJosipa Prlić
MentorSenka Borovac Zekan (mentor)
Committee memberKatarina Blažević Miše (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Organizacija kongresa i poslovnih događaja, kao dijela hotelske ponude, postaje sve značajnija u hotelijerstvu. Održavanje kongresa i poslovnih događaja koristi svim dionicima; kako tvrtkama tako i gradovima koji ih ugošćuju. Oni ujedno promiču i umrežavanje, jačanje odnosa i pružaju prilike za učenje i razmjenu znanja o industriji. S obzirom na kontinuirani rast ove industrija, hoteli se prilagođavaju novim trendovima obogaćujući svoje usluge koje uključuju osim ponude hotelskog smještaja i ponudu obroka. Ekonomski učinak ove industrije jest velik jer ostali segmenti turizma i hotelijerstva poput smještaja, hrane, pića, igara za zabavu, prijevozničke i putničke agencije, te maloprodajne trgovine imaju koristi od održavanja kongresa i poslovnih događaja. Pojedini hoteli posebno su usmjereni na ovu vrstu poslovanja. U ovom radu teorijski, ali i praktično, na primjeru hotela Le Méridien Lav predstavljen je koncept poslovnog turizma kroz organizaciju kongresa i poslovnih događaja.
Abstract (english)
As part of the hotel offer, the organization of congresses and business events is becoming increasingly important in the hotel industry. Holding congresses and business events benefits all stakeholders, companies and the cities hosting them. They also promote networking, strengthen relationships and provide opportunities to learn and share industry knowledge. Given the continuous growth of this industry, hotels are adapting to new trends by enriching their services, which include, in addition to hotel accommodation, meal offers. The economic impact of this industry is significant because other segments of tourism and hospitality, such as accommodation, food, drinks, entertainment games, transport and travel agencies, and retail stores, benefit from holding congresses and business events. In addition, some hotels are specifically focused on this type of business. This paper presents the concept of business tourism through organising congresses and business events, using the example of the Le Méridien Lav hotel theoretically and practically.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:160414
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-11 06:39:37