prikaz prve stranice dokumenta UTJECAJ INFLUENCERA NA KUPOVINU
Embargo period 2025-04-25
master's thesis
UTJECAJ INFLUENCERA NA KUPOVINU
2023. urn:nbn:hr:228:565967
Bilić, Marina
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Bilić, M. (2023). UTJECAJ INFLUENCERA NA KUPOVINU (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:565967

Bilić, Marina. "UTJECAJ INFLUENCERA NA KUPOVINU." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:565967

Bilić, Marina. "UTJECAJ INFLUENCERA NA KUPOVINU." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:565967

Bilić, M. (2023). 'UTJECAJ INFLUENCERA NA KUPOVINU', Master's thesis, University of Split, accessed 30 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:565967

Bilić M. UTJECAJ INFLUENCERA NA KUPOVINU [Master's thesis]. Split: University of Split; 2023 [cited 2024 April 30] Available at: https://urn.nsk.hr/urn:nbn:hr:228:565967

M. Bilić, "UTJECAJ INFLUENCERA NA KUPOVINU", Master's thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:565967

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Metadata
TitleUTJECAJ INFLUENCERA NA KUPOVINU
Title (english)THE INFLUENCE OF INFLUENCERS ON BUYING
AuthorMarina Bilić
MentorMario Dadić (mentor)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-04-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad ispituje kako društveni mediji i influenceri mogu utjecati na odabir kupnje. Dan je detaljniji opis društvenih medija, njihov značaj i odluke o kupnji. Također, provedeno je istraživanje kojim se ispitalo ponašanje i mišljenje o društvenim mrežama, koliko vremena ispitanici provode na društvenim medijima te stav o utjecaju infuencera na odluke o kupnji. Zaključak rada uključuje prilog s nalazima ankete i studije.
Abstract (english)
This essay examines how social media and celebrities can affect purchasing choices. A more thorough description of social networks, their significance, and purchasing decisions is provided. Also, a study was carried out to examine user behaviors and opinions regarding social networks, how much time respondents spend on social media, and the attitude about the influence of influencers on purchasing decisions. The paper's conclusion includes an attachment with survey and study findings.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:565967
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsEmbargoed access
Embargo expiration date: 2025-04-25
Terms of useLicence In copyright icon
Created on2023-04-25 06:57:45