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undergraduate thesis
INOVACIJE I KREATIVNOST U PODUZEĆU
2019. urn:nbn:hr:228:138917
ĆURIĆ, KRISTINA
University of Split
University Department of Professional Studies

Cite this document

ĆURIĆ, K. (2019). INOVACIJE I KREATIVNOST U PODUZEĆU (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:138917

ĆURIĆ, KRISTINA. "INOVACIJE I KREATIVNOST U PODUZEĆU." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:138917

ĆURIĆ, KRISTINA. "INOVACIJE I KREATIVNOST U PODUZEĆU." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:138917

ĆURIĆ, K. (2019). 'INOVACIJE I KREATIVNOST U PODUZEĆU', Undergraduate thesis, University of Split, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:138917

ĆURIĆ K. INOVACIJE I KREATIVNOST U PODUZEĆU [Undergraduate thesis]. Split: University of Split; 2019 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:228:138917

K. ĆURIĆ, "INOVACIJE I KREATIVNOST U PODUZEĆU", Undergraduate thesis, University of Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:138917

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Metadata
TitleINOVACIJE I KREATIVNOST U PODUZEĆU
Title (english)INNOVATION AND CREATIVITY IN ENTERPRISE
AuthorKRISTINA ĆURIĆ
MentorIVONA JUKIĆ (mentor)
Committee memberIVANA PLAZIBAT (član povjerenstva)
Committee memberMIJANA MATOŠEVIĆ RADIĆ (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2019-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Suvremena poduzeća posluju u dinamičnoj okolini s velikim brojem konkurenata, stoga je potrebno ulagati u inovacije kako bi se osigurao opstanak i rast na tržištu. Inovativno poduzeće je otvoreno za promjene i brzo reagira na iste, stoga je potrebno kvalitetno upravljati inovacijama. Poduzeća trebaju razvijati kulturu inoviranja koja potiče inovacije, stvarati nove koncepte, razvijati proizvode, ulagati u preoblikovanje proizvodnih i marketing procesa te upravljati znanjem i tehnologijom. Kroz rad se obrađuje i definira pojam inovacija, marketinga i marketinške učinkovitosti. Također se navode različite klasifikacije inovacija te se detaljnije obrađuje proces usvajanja inovacija sa čimbenicima bitnim pri implementaciji inovacija.
Abstract (english)
Modern companies operate in a dynamic environment with a large number of competitors, so it is necessary to invest in innovation in order to ensure market growth. The innovative company is open to change and responds quickly to changes, therefore it is necessary to manage innovation. Companies need to develop a culture of innovation that encourages innovation, create new concepts, develop products, invest in transformation of production and marketing processes and manage knowledge and technology. Through the work, the concept of innovation, marketing and marketing efficiency is defined and defined. Various inventions of innovations are also cited, and in more detail the process of adopting innovations with the factors important in the implementation of innovations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:138917
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-07-10 09:53:53