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master's thesis
ANALIZA ELASTIČNOSTI POTRAŽNJE ZA KRUHOM NA PRIMJERU TVRTKE BOBIS D.O.O.
2023. urn:nbn:hr:228:147382
Cvitković, Doris
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Cvitković, D. (2023). ANALIZA ELASTIČNOSTI POTRAŽNJE ZA KRUHOM NA PRIMJERU TVRTKE BOBIS D.O.O. (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:147382

Cvitković, Doris. "ANALIZA ELASTIČNOSTI POTRAŽNJE ZA KRUHOM NA PRIMJERU TVRTKE BOBIS D.O.O.." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:147382

Cvitković, Doris. "ANALIZA ELASTIČNOSTI POTRAŽNJE ZA KRUHOM NA PRIMJERU TVRTKE BOBIS D.O.O.." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:147382

Cvitković, D. (2023). 'ANALIZA ELASTIČNOSTI POTRAŽNJE ZA KRUHOM NA PRIMJERU TVRTKE BOBIS D.O.O.', Master's thesis, University of Split, accessed 18 February 2025, https://urn.nsk.hr/urn:nbn:hr:228:147382

Cvitković D. ANALIZA ELASTIČNOSTI POTRAŽNJE ZA KRUHOM NA PRIMJERU TVRTKE BOBIS D.O.O. [Master's thesis]. Split: University of Split; 2023 [cited 2025 February 18] Available at: https://urn.nsk.hr/urn:nbn:hr:228:147382

D. Cvitković, "ANALIZA ELASTIČNOSTI POTRAŽNJE ZA KRUHOM NA PRIMJERU TVRTKE BOBIS D.O.O.", Master's thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:147382

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Metadata
TitleANALIZA ELASTIČNOSTI POTRAŽNJE ZA KRUHOM NA PRIMJERU TVRTKE BOBIS D.O.O.
Title (english)ANALYSIS OF THE ELASTICITY OF DEMAND FOR BREAD ON THE EXAMPLE OF BOBIS D.O.O.
AuthorDoris Cvitković
MentorMarina Lolić Čipčić (mentor)
Committee memberMijana Matošević Radić (član povjerenstva)
Committee memberIvana Plazibat (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-02-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom su radu teorijski obrađeni ekonomski koncepti cjenovne i dohodovne elastičnosti potražnje kao mjere osjetljivosti potražnje na promjene cijena promatranog dobra i na promjene dohotka potrošača. Nakon teorijske elaboracije potražnje i njenih determinanti, kao i osjetljivosti na promjene istih, u empirijskom dijelu rada izvršena je procjena cjenovne elastičnosti potražnje za kruhom na primjeru tvrtke Bobis d.o.o. Usporedbom podataka o cijenama i količinama prodaje odabranih vrsta kruha tjedan dana prije, za vrijeme i nakon akcije, rezultati upućuju na zaključak da je potražnja za kruhom cjenovno elastična. Također, raspon kretanja koeficijenata cjenovne elastičnosti potražnje znatno je veći prilikom uvođenja akcije. Konačno, izračun dohodovne elastičnosti potražnje za odabranim vrstama kruha tvrtke Bobis d.o.o. implicira da se kod svih odabranih vrsta kruh ponaša kao normalno dobro.
Abstract (english)
This paper theorethically elaborates the economic concepts of price and income elasticity of demand as a measure of the sensitivity of demand to changes in the price of the observed good and to changes in the consumer's income. Additionally, t heoretical elaboration of the demand and its determinants also gives an overview of the sensitivity of demand to changes in its determinants. The empirical part of the paper, an assessment of the price elasticity of the demand for bread was made using the example of the company Bobis d.o.o. By comparing data on prices and sales volumes of selected types of bread a week before, during and after the campaign, the results point to the conclusion that the demand for bread is price elastic. Also, the range of price elasticity of demand coefficients is significantly greater when the campaign is introduced. Finally, the calculation of the income elasticity of demand for selected types of bread from the company Bobis d.o.o. implies that all selected types of bread be have as a normal good.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:147382
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-02-28 12:55:30