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master's thesis
ISTRAŽIVANJE ZNAČAJA KULTUROLOŠKIH RAZLIKA U PRISTUPU GOSTU NA PRIMJERU ODABRANIH HOTELA U GRADU SPLITU
2022. urn:nbn:hr:228:420076
Ćorluka, Antonio
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

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Ćorluka, A. (2022). ISTRAŽIVANJE ZNAČAJA KULTUROLOŠKIH RAZLIKA U PRISTUPU GOSTU NA PRIMJERU ODABRANIH HOTELA U GRADU SPLITU (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:420076

Ćorluka, Antonio. "ISTRAŽIVANJE ZNAČAJA KULTUROLOŠKIH RAZLIKA U PRISTUPU GOSTU NA PRIMJERU ODABRANIH HOTELA U GRADU SPLITU." Master's thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:420076

Ćorluka, Antonio. "ISTRAŽIVANJE ZNAČAJA KULTUROLOŠKIH RAZLIKA U PRISTUPU GOSTU NA PRIMJERU ODABRANIH HOTELA U GRADU SPLITU." Master's thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:420076

Ćorluka, A. (2022). 'ISTRAŽIVANJE ZNAČAJA KULTUROLOŠKIH RAZLIKA U PRISTUPU GOSTU NA PRIMJERU ODABRANIH HOTELA U GRADU SPLITU', Master's thesis, University of Split, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:420076

Ćorluka A. ISTRAŽIVANJE ZNAČAJA KULTUROLOŠKIH RAZLIKA U PRISTUPU GOSTU NA PRIMJERU ODABRANIH HOTELA U GRADU SPLITU [Master's thesis]. Split: University of Split; 2022 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:228:420076

A. Ćorluka, "ISTRAŽIVANJE ZNAČAJA KULTUROLOŠKIH RAZLIKA U PRISTUPU GOSTU NA PRIMJERU ODABRANIH HOTELA U GRADU SPLITU", Master's thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:420076

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Metadata
TitleISTRAŽIVANJE ZNAČAJA KULTUROLOŠKIH RAZLIKA U PRISTUPU GOSTU NA PRIMJERU ODABRANIH HOTELA U GRADU SPLITU
Title (english)INVESTIGATION OF THE IMPORTANCE OF CULTURAL DIFFERENCES IN THE APPROACH TO THE GUEST ON THE EXAMPLE OF SELECTED HOTELS IN THE CITY OF SPLIT
AuthorAntonio Ćorluka
MentorKatja Rakušić Cvrtak (mentor)
Committee memberMijana Matošević Radić (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-12-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rast turističke industrije na međunarodnoj razini nametnuo je poslovanje između ljudi iz različitih kultura. Budući da je kultura povezana s normama, vrijednostima i običajima ljudi, ona stvara diferencijaciju u ponašanju. Navedeno rezultira razlikom u očekivanjima tijekom susreta s hotelskom uslugom. Stoga su turistička industrija i drugi sektori uslužnih djelatnosti suočeni s izazovima međukulturalnih uslužnih susreta i kontinuirano moraju procjenjivati izvedbu usluge u odnosu na očekivanja gostiju. Navedeno zahtijeva pažljivo razmatranje vlastitog referentnog okvira, kao i okvira posjetitelja, koji se temelji na uvjerenjima, ukusima, vrijednostima i drugim kulturnim aspektima. U stvarnosti, kulturna osjetljivost hotela čini značajnu razliku u iskustvu njegovih gostiju, a posebno je značajna kada gosti odlučuju hoće li ponovno ostati u istom hotelu u budućnosti. Ovaj rad, pored teorijskog dijela, analizira kulturološke razlike inozemnih gostiju na primjeru hotela na području grada Splita.
Abstract (english)
The growth of the tourism industry on an international level has forced business between people from different cultures. Since culture is related to the norms, values and customs of people, it creates differentiation in behavior. This results in a difference in expectations during the hotel service encounter. Therefore, the tourism industry and other sectors of service activities are faced with the challenges of cross-cultural service encounters and must continuously evaluate the performance of the service in relation to the guests' expectations. This requires careful consideration of one's own frame of reference, as well as that of the visitor, based on beliefs, tastes, values, and other cultural aspects. In reality, a hotel's cultural sensitivity makes a significant difference in the experience of its guests, and is especially important when guests are deciding whether to stay at the same hotel again in the future. This thesis, in addition to the theoretical part, analyzes the cultural differences of foreign guests on the example hotels in the area of the city of Split.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:420076
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-12-21 07:58:40