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undergraduate thesis
ISTRAŽIVANJA U SVRHU RAZVOJA NOVOG PROIZVODA
2022. urn:nbn:hr:228:125479
Šimleša, Marko
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Šimleša, M. (2022). ISTRAŽIVANJA U SVRHU RAZVOJA NOVOG PROIZVODA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:125479

Šimleša, Marko. "ISTRAŽIVANJA U SVRHU RAZVOJA NOVOG PROIZVODA." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:125479

Šimleša, Marko. "ISTRAŽIVANJA U SVRHU RAZVOJA NOVOG PROIZVODA." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:125479

Šimleša, M. (2022). 'ISTRAŽIVANJA U SVRHU RAZVOJA NOVOG PROIZVODA', Undergraduate thesis, University of Split, accessed 02 May 2024, https://urn.nsk.hr/urn:nbn:hr:228:125479

Šimleša M. ISTRAŽIVANJA U SVRHU RAZVOJA NOVOG PROIZVODA [Undergraduate thesis]. Split: University of Split; 2022 [cited 2024 May 02] Available at: https://urn.nsk.hr/urn:nbn:hr:228:125479

M. Šimleša, "ISTRAŽIVANJA U SVRHU RAZVOJA NOVOG PROIZVODA", Undergraduate thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:125479

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Metadata
TitleISTRAŽIVANJA U SVRHU RAZVOJA NOVOG PROIZVODA
Title (english)MARKET RESEARCH FOR THE PURPOSE OF NEW PRODUCT DEVELOPMENT
AuthorMarko Šimleša
MentorDanijela Perkušić Malkoč (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberMario Dadić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-11-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj završnog rada bio je na praktičnom primjeru poduzeća Naprijed d.o.o. prikazati načine istraživanja tržišta u svrhu razvoja novog proizvoda. Predmet rada bio je teorijski pojasniti tehnike istraživanja tržišta prilikom razvoja novog proizvoda. U empirijskom dijelu rada prikazane su tehnike istraživanja tržišta koje primjenjuje poduzeće Naprijed d.o.o. te anketni upitnik o interesu kupaca za postojeće proizvode na tržištu. Provedenim istraživanjem je utvrđen način prikupljanja ideja za razvoja novih proizvoda. Anketni upitnik pokazao je da kupci najviše cijene jednostavan i moderan dizaj proizvoda. Objasnit će se odnos teorijskog i emprijskog dijela rada i njihova povezanost s ciljem razvoja novog proizvoda.
Abstract (english)
The aim of the final paper is to show market research for the purpose of developing a new product using the practical example of Naprijed d.o.o. The subject of the paper is to theoretically clarify market research techniques during the development of a new product. In the empirical part of the work, market research techniques applied by the company Naprijed d.o.o. and a survey questionnaire on customer interest in existing products on the market. The conducted research determined the way of doing business and developing new products. The survey questionnaire showed that customers value the simple and modern design of the product the most. It will explain the relationship between the theoretical and empirical part of the work and their connection with the goal of developing a new product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:125479
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-25 13:14:40