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undergraduate thesis
DIGITALNI ALATI U ISTRAŽIVANJU ISKUSTAVA KUPACA: PRIMJENA U TURIZMU
2022. urn:nbn:hr:228:678614
Glavinić, Karmen
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Glavinić, K. (2022). DIGITALNI ALATI U ISTRAŽIVANJU ISKUSTAVA KUPACA: PRIMJENA U TURIZMU (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:678614

Glavinić, Karmen. "DIGITALNI ALATI U ISTRAŽIVANJU ISKUSTAVA KUPACA: PRIMJENA U TURIZMU." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:678614

Glavinić, Karmen. "DIGITALNI ALATI U ISTRAŽIVANJU ISKUSTAVA KUPACA: PRIMJENA U TURIZMU." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:678614

Glavinić, K. (2022). 'DIGITALNI ALATI U ISTRAŽIVANJU ISKUSTAVA KUPACA: PRIMJENA U TURIZMU', Undergraduate thesis, University of Split, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:678614

Glavinić K. DIGITALNI ALATI U ISTRAŽIVANJU ISKUSTAVA KUPACA: PRIMJENA U TURIZMU [Undergraduate thesis]. Split: University of Split; 2022 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:228:678614

K. Glavinić, "DIGITALNI ALATI U ISTRAŽIVANJU ISKUSTAVA KUPACA: PRIMJENA U TURIZMU", Undergraduate thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:678614

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Metadata
TitleDIGITALNI ALATI U ISTRAŽIVANJU ISKUSTAVA KUPACA: PRIMJENA U TURIZMU
Title (english)DIGITAL TOOLS IN MARKET RESEARCH
AuthorKarmen Glavinić
MentorDanijela Perkušić Malkoč (mentor)
Committee memberGoran Ćorluka (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Istraživanje tržišta je preduvjet uspješnog poslovanja svake tvrtke pa tako i onih u turističkom sektoru u cilju poboljšanja postojećih proizvoda i usluga te povećanju zadovoljstva svojih potrošača tvrtke koriste različite alate za tržišna istraživanja. Razvojem tehnologije sve više se koriste digitalni alati i programi koji olakšavaju sam proces istraživanja. Kako bi lakše došli do podataka postoje razvijeni programi i tehnike koji nam taj proces olakšavaju i ubrzavaju. U ovom radu prikazane su tehnike istraživanja tržišta uz pomoć Sentiment analize te Google Forms anketnih obrazaca. U praktičnom dijelu rada prikazano je istraživanje zadovoljstva gostiju kampa Bunje putem Google Forms anketnog obrasca. Rezultati ankete pokazali su veliko zadovoljstvo gostiju kampa te u usporedbi sa drugim Internet stranicama vidljivo je da je ocjena dosljedna.
Abstract (english)
Market research is a prerequisite for the successful operation of every company, including those in the tourism sector, in order to improve existing products and services and increase the satisfaction of their consumers, companies use different tools for market research. With the development of technology, digital tools and programs are used more and more, which facilitate the research process itself. In order to get to the data more easily, there are developed programs and techniques that make this process easier and faster. This paper presents market research techniques with the help of Sentiment analysis and Google Forms survey forms. In the practical part of the work, a survey of the satisfaction of the guests of the Bunja camp was presented using a Google Forms survey form. The results of the survey showed the great satisfaction of the camp guests, and in comparison with other Internet sites, it is evident that the rating is consistent.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:678614
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-28 13:08:43