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undergraduate thesis
ISTRAŽIVANJE MARKETINŠKIH AKTIVNOSTI VLASNIKA APARTMANA U ŠIBENSKO-KNINSKOJ ŽUPANIJI
2022. urn:nbn:hr:228:319671
Strunje, Lucija
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Strunje, L. (2022). ISTRAŽIVANJE MARKETINŠKIH AKTIVNOSTI VLASNIKA APARTMANA U ŠIBENSKO-KNINSKOJ ŽUPANIJI (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:319671

Strunje, Lucija. "ISTRAŽIVANJE MARKETINŠKIH AKTIVNOSTI VLASNIKA APARTMANA U ŠIBENSKO-KNINSKOJ ŽUPANIJI." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:319671

Strunje, Lucija. "ISTRAŽIVANJE MARKETINŠKIH AKTIVNOSTI VLASNIKA APARTMANA U ŠIBENSKO-KNINSKOJ ŽUPANIJI." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:319671

Strunje, L. (2022). 'ISTRAŽIVANJE MARKETINŠKIH AKTIVNOSTI VLASNIKA APARTMANA U ŠIBENSKO-KNINSKOJ ŽUPANIJI', Undergraduate thesis, University of Split, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:319671

Strunje L. ISTRAŽIVANJE MARKETINŠKIH AKTIVNOSTI VLASNIKA APARTMANA U ŠIBENSKO-KNINSKOJ ŽUPANIJI [Undergraduate thesis]. Split: University of Split; 2022 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:228:319671

L. Strunje, "ISTRAŽIVANJE MARKETINŠKIH AKTIVNOSTI VLASNIKA APARTMANA U ŠIBENSKO-KNINSKOJ ŽUPANIJI", Undergraduate thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:319671

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Metadata
TitleISTRAŽIVANJE MARKETINŠKIH AKTIVNOSTI VLASNIKA APARTMANA U ŠIBENSKO-KNINSKOJ ŽUPANIJI
Title (english)RESEARCH ON THE MARKETING ACTIVITIES OF APARTMENT OWNERS IN THE ŠIBENIK-KNIN COUNTY
AuthorLucija Strunje
MentorKatja Rakušić Cvrtak (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turizam je vodeća gospodarska grana u Republici Hrvatskoj. Tijekom turističke sezone, u sektoru turizma zapošljava se velik udio stanovništva,, što utječe na životni standard stanovništva. Posljednjih godina u Hrvatskoj raste broj malih iznajmljivača i opći za bavljenje djelatnostima iz segmenta turizma.. Zahvaljujući svojoj bogatoj povijesti i geografskom položaju, grad Šibenik je postao privlačna destinacija domaćim i stranim turistima. S obzirom na prepoznatost turizma kao sve značajnije djelatnosti, kao i potencijala ovog kraja, cilj ovog završnog rada bio je istražiti intenzitet marketinških aktivnosti vlasnika apartmana u u gradu Šibeniku, kao i kao i njihove najčešće korištene oblike promotivnih aktivnosti.
Abstract (english)
Tourism is the leading economic branch in the Republic of Croatia. During the tourist season, tourism employs a large proportion of the population, which affects the popul ation's standard of living. In recent years, the number of small renters and the general interest in activities from the tourism segment have been growing in Croatia. Thanks to its rich history and geographical location, the city of Šibenik has become an attractive destination for domestic and foreign tourists. Considering the recognition of tourism as an increasingly significant activity, as well as the potential of this region, the aim of this final thesis was to investigate the intensity of marketing activities of private accommodation renters in the city of Šibenik, as well as the most used forms of promotional activities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:319671
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-28 10:18:53