prikaz prve stranice dokumenta FESTIVALI KAO PROMOTORI TURISTIČKE DESTINACIJE S NAGLASKOM NA SPLIT FILM FESTIVAL
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undergraduate thesis
FESTIVALI KAO PROMOTORI TURISTIČKE DESTINACIJE S NAGLASKOM NA SPLIT FILM FESTIVAL
2022. urn:nbn:hr:228:398232
Juretić, Karla
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Juretić, K. (2022). FESTIVALI KAO PROMOTORI TURISTIČKE DESTINACIJE S NAGLASKOM NA SPLIT FILM FESTIVAL (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:398232

Juretić, Karla. "FESTIVALI KAO PROMOTORI TURISTIČKE DESTINACIJE S NAGLASKOM NA SPLIT FILM FESTIVAL." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:398232

Juretić, Karla. "FESTIVALI KAO PROMOTORI TURISTIČKE DESTINACIJE S NAGLASKOM NA SPLIT FILM FESTIVAL." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:398232

Juretić, K. (2022). 'FESTIVALI KAO PROMOTORI TURISTIČKE DESTINACIJE S NAGLASKOM NA SPLIT FILM FESTIVAL', Undergraduate thesis, University of Split, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:398232

Juretić K. FESTIVALI KAO PROMOTORI TURISTIČKE DESTINACIJE S NAGLASKOM NA SPLIT FILM FESTIVAL [Undergraduate thesis]. Split: University of Split; 2022 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:228:398232

K. Juretić, "FESTIVALI KAO PROMOTORI TURISTIČKE DESTINACIJE S NAGLASKOM NA SPLIT FILM FESTIVAL", Undergraduate thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:398232

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Metadata
TitleFESTIVALI KAO PROMOTORI TURISTIČKE DESTINACIJE S NAGLASKOM NA SPLIT FILM FESTIVAL
Title (english)FESTIVALS AS PROMOTERS OF TOURIST DESTINATIONS WITH AN EMPHASIS ON THE SPLIT FILM FESTIVAL
AuthorKarla Juretić
MentorSenka Borovac Zekan (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Održavanje festivala njegovim posjetiteljima pruža nezaboravno iskustvo kao i mogućnost povezivanja s onima s kojima dijele iste interese i ljubav prema Filmu ili glazbi. Festivali, između ostalog, imaju veliki utjecaj na promociju destinacije u kojoj se o državaju što se može pozitivno odraziti i na cjelokupnu gospodarsku situaciju same destinacije. Naime, posjetitelji osim što kupuju ulaznice za festival, plaćaju i smještaj te koriste brojne druge usluge koje destinacija nudi. Kako bi festival bio uspješan potrebno je temeljito planirati i organizirati suradnju među svim dionicima organizacije jednog takvog događaja. Uspješno održavanje festivala utječe i na kreiranje imidža destinacije. Publicitet koji festivali osiguravaju samoj destinaciji, ali i usmena predaja zadovoljnih posjetitelja festivala, pomažu destinaciji u izgradnji prepoznatljivog imidža te ju na taj način diferenciraju od konkurentskih destinacija. Zbog navedenih karakteristika o festivalima treba promišljati kao o suvremenim načinima promocije turističke destinacije.
Abstract (english)
Holding festivals provides its visitors with an unforgettable experience and the opportunity to connect with those with whom they share the same interests in movies and music. Festivals, among other things, greatly influence the promotion of the destination where they are held, which can have a positive effect on the overall economic situation of the destination itself. Namely, besides buying tickets for the festival, visitors also pay for accommodation and use numerous other services that the destination offers. For the festival to be successful, it is necessary to thoroughly plan and organize cooperation among all stakeholders in the organization of the musical event. The successful holding of music festivals also affects the creation of the image of the destination. The publicity that festivals provide to the destination itself, as well as word-of-mouth from satisfied festival visitors, help the destination to build a recognizable image and thus differentiate it from competing destinations. Due to the characteristics mentioned above, festivals should be considered modern ways of promoting turist destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:398232
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-28 08:06:09