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master's thesis
ANALIZA PROMJENE POSLOVANJA VODEĆIH MALOPRODAVAČA U EUROPSKOJ UNIJI U RAZDOBLJU PANDEMIJE
2022. urn:nbn:hr:228:624908
Duvančić, Tomislav
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Duvančić, T. (2022). ANALIZA PROMJENE POSLOVANJA VODEĆIH MALOPRODAVAČA U EUROPSKOJ UNIJI U RAZDOBLJU PANDEMIJE (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:624908

Duvančić, Tomislav. "ANALIZA PROMJENE POSLOVANJA VODEĆIH MALOPRODAVAČA U EUROPSKOJ UNIJI U RAZDOBLJU PANDEMIJE." Master's thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:624908

Duvančić, Tomislav. "ANALIZA PROMJENE POSLOVANJA VODEĆIH MALOPRODAVAČA U EUROPSKOJ UNIJI U RAZDOBLJU PANDEMIJE." Master's thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:624908

Duvančić, T. (2022). 'ANALIZA PROMJENE POSLOVANJA VODEĆIH MALOPRODAVAČA U EUROPSKOJ UNIJI U RAZDOBLJU PANDEMIJE', Master's thesis, University of Split, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:624908

Duvančić T. ANALIZA PROMJENE POSLOVANJA VODEĆIH MALOPRODAVAČA U EUROPSKOJ UNIJI U RAZDOBLJU PANDEMIJE [Master's thesis]. Split: University of Split; 2022 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:228:624908

T. Duvančić, "ANALIZA PROMJENE POSLOVANJA VODEĆIH MALOPRODAVAČA U EUROPSKOJ UNIJI U RAZDOBLJU PANDEMIJE", Master's thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:624908

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Metadata
TitleANALIZA PROMJENE POSLOVANJA VODEĆIH MALOPRODAVAČA U EUROPSKOJ UNIJI U RAZDOBLJU PANDEMIJE
Title (english)ANALYSIS OF CHANGES IN THE BUSINESS OF LEADING RETAILERS IN EUROPEAN UNION DURING THE PANDEMIC PERIOD
AuthorTomislav Duvančić
MentorIvana Plazibat (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Maloprodaja je dio trgovine kao gospodarske djelatnosti, a odnosi se na aktivnost prodaje robe ili usluga potrošačima odnosno krajnjim korisnicima. Zbog velikog broja poduzeća i radnih mjesta koje pruža, utjecaj maloprodaje na dugoročni gospodarski rast je značajan. U jeku pandemije koronavirusa koja je početkom 2020. godine natjerala države na zatvaranja, maloprodajni sektor je stavljen pred veliki izazov. Cilj rada je prikazati utjecaj pandemije na maloprodajni sektor u Europskoj uniji te odgovori maloprodavača na novonastalu situaciju. Sektor maloprodaje doživljava veliki pad u prvoj godini pandemije, u kojoj se potrošači u velikom broju okreću online kupovini, gdje se uviđa porast kupovine namirnica. Trgovci dodatno povećavaju ulaganja u digitalne kanale zbog zatvaranja fizičkih prodavaonica iako je trend povećanja online kupovine bio vidljiv i prije pandemije. Razvoj novih tehnologija i tehnika korištenih u unapređivanju kanala prodaje je ubrzan, pa tako korištenje virtualne stvarnosti za prikaz ponude, te bespilotnih letjelica, odnosno dronova za distribuciju proizvoda postaje „novo normalno“. Iako online prodaja postaje dominantan oblik kupovine, kupci se i dalje vraćaju fizičkim prodavaonicama jer to za njih postaju mjesta okupljanja, ne samo kupovine.
Abstract (english)
Retail is a part of an economic activity, and refers to the activity of selling goods or services to consumers or end users. Due to the large number of businesses and jobs it provides, the impact of retail on long-term economic growth is significant. In the midst of the coronav irus pandemic that forced countries to close in early 2020, the retail sector is facing a major challenge. The aim of this paper is to show the impact of the pandemic on the retail sector in the European Union and the responses of retailers to the new situation. The retail sector is experiencing a big drop in sales in the first year of the pandemic, in which consumers are turning to online shopping in large numbers, with an increase in grocery shopping. Retailers are further increasing their investment in d igital channels due to the closure of physical stores, although the trend of increasing online shopping was visible even before the pandemic. The development of new technologies and techniques used in the improvement of channels has accelerated, so the use of virtual reality to display range of products, and drones for product distribution is becoming the "new normal". Although online sales is becoming the dominant form of shopping, customers are still turning to physical stores because for them they are gathering places, not just for shopping.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:624908
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-27 13:28:02