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undergraduate thesis
UPRAVLJANJE MALOPRODAJNIM PROSTOROM NA PRIMJERU PRODAVAONICE ODJEĆOM
2022. urn:nbn:hr:228:160403
Jerčić, Frane
University of Split
University Department of Professional Studies

Cite this document

Jerčić, F. (2022). UPRAVLJANJE MALOPRODAJNIM PROSTOROM NA PRIMJERU PRODAVAONICE ODJEĆOM (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:160403

Jerčić, Frane. "UPRAVLJANJE MALOPRODAJNIM PROSTOROM NA PRIMJERU PRODAVAONICE ODJEĆOM." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:160403

Jerčić, Frane. "UPRAVLJANJE MALOPRODAJNIM PROSTOROM NA PRIMJERU PRODAVAONICE ODJEĆOM." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:160403

Jerčić, F. (2022). 'UPRAVLJANJE MALOPRODAJNIM PROSTOROM NA PRIMJERU PRODAVAONICE ODJEĆOM', Undergraduate thesis, University of Split, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:160403

Jerčić F. UPRAVLJANJE MALOPRODAJNIM PROSTOROM NA PRIMJERU PRODAVAONICE ODJEĆOM [Undergraduate thesis]. Split: University of Split; 2022 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:228:160403

F. Jerčić, "UPRAVLJANJE MALOPRODAJNIM PROSTOROM NA PRIMJERU PRODAVAONICE ODJEĆOM", Undergraduate thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:160403

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Metadata
TitleUPRAVLJANJE MALOPRODAJNIM PROSTOROM NA PRIMJERU PRODAVAONICE ODJEĆOM
Title (english)RETAIL SPACE MANAGEMENT ON THE EXAMPLE OF A CLOTHING STORE
AuthorFrane Jerčić
MentorIvana Plazibat (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2022-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Upravljanje prostorom jedan je od ključnih izazova s kojima se susreću današnji menadžeri maloprodaje. Ono podrazumijeva osmišljavanje i strukturiranje izgleda i dizajna prodavaonice. Važnost upravljanja prostorom reflektira se u povećanju prodaje, olakšanju u pronalasku proizvoda unutar same prodavaonice te korisnosti u kontroli gužve. Formati izgleda prodavaonice se mogu podijeliti na sljedećih jedanaest izgleda, a to su izgled mreže, izgled petlje, slobodan izgled, izgled butika, prisilni izgled, ravni izgled, izgled riblje kosti, dijagonalni izgled, kutni izgled, geometrijski izgled i mješoviti izgled, dok se s druge strane dizajn prodavaonice dijeli na eksterijer i interijer. Na primjeru upravljanja prostorom prodavaonice H&M i prodavaonice Zara može se primijetiti kako je potrošač uvijek glavni fokus, a izgled i raspored cijele prodavaonice je uz korak novim trendovima.
Abstract (english)
Space management is one of the key challenges today’s retail managers are facing with. It involves designing and structuring the layout and design of the store. The importance of space management is reflected in increasing sales, making it easier to find products within the store itself, and usefulness in crowd control. Store layout formats can be divided into the following eleven layouts, and those are grid store layout, loop store layout, free-flow store layout, boutique store layout, forced-path store layout; straight store layout, herringbone store layout, diagonal store layout, angular store layout, geometric store layout and mixed store layout, while on the other hand the store design is divided into exterior and interior. On the example of the space management of the H&M store and the Zara store, it can be noticed that the customer is always the main focus, and the look and layout of the entire store is in step with new trends.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:160403
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-25 11:18:03