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undergraduate thesis
PROMOCIJA DOGAĐAJA U IT INDUSTRIJI PUTEM DRUŠTVENIH MREŽA NA PRIMJERU TVRTKE VISION FACTORY d.o.o.
2022. urn:nbn:hr:228:534221
Vuković, Antonela
University of Split
University Department of Professional Studies

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Vuković, A. (2022). PROMOCIJA DOGAĐAJA U IT INDUSTRIJI PUTEM DRUŠTVENIH MREŽA NA PRIMJERU TVRTKE VISION FACTORY d.o.o. (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:534221

Vuković, Antonela. "PROMOCIJA DOGAĐAJA U IT INDUSTRIJI PUTEM DRUŠTVENIH MREŽA NA PRIMJERU TVRTKE VISION FACTORY d.o.o.." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:534221

Vuković, Antonela. "PROMOCIJA DOGAĐAJA U IT INDUSTRIJI PUTEM DRUŠTVENIH MREŽA NA PRIMJERU TVRTKE VISION FACTORY d.o.o.." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:534221

Vuković, A. (2022). 'PROMOCIJA DOGAĐAJA U IT INDUSTRIJI PUTEM DRUŠTVENIH MREŽA NA PRIMJERU TVRTKE VISION FACTORY d.o.o.', Undergraduate thesis, University of Split, accessed 24 October 2024, https://urn.nsk.hr/urn:nbn:hr:228:534221

Vuković A. PROMOCIJA DOGAĐAJA U IT INDUSTRIJI PUTEM DRUŠTVENIH MREŽA NA PRIMJERU TVRTKE VISION FACTORY d.o.o. [Undergraduate thesis]. Split: University of Split; 2022 [cited 2024 October 24] Available at: https://urn.nsk.hr/urn:nbn:hr:228:534221

A. Vuković, "PROMOCIJA DOGAĐAJA U IT INDUSTRIJI PUTEM DRUŠTVENIH MREŽA NA PRIMJERU TVRTKE VISION FACTORY d.o.o.", Undergraduate thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:534221

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Metadata
TitlePROMOCIJA DOGAĐAJA U IT INDUSTRIJI PUTEM DRUŠTVENIH MREŽA NA PRIMJERU TVRTKE VISION FACTORY d.o.o.
Title (english)IT INDUSTRY EVENTS PROMOTION THROUGH SOCIAL NETWORKS ON THE EXAMPLE OF VISION FACTORY d.o.o.
AuthorAntonela Vuković
MentorSenka Borovac Zekan (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2022-04-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu obrađena je tematika promocije događaja putem društvenih mreža i to na primjeru tvrtke Vision Factory d.o.o. Vision Factory d.o.o. je digitalna kreativna agencija specijalizirana za marketinške usluge, grafički dizajn i obrazovanje smještena u Barceloni (Španjolska). Njene usluge vezane su uz pružanje poslovne i administrativne podrške svojim klijentima putem Direct Email Marketing kanala. Na praktičnom primjeru organizacije i kreiranja događaja Blockchance 2021. Europe u Hamburgu opisana je promocija događaja u informacijsko tehnološkoj (IT) industriji putem društvenih mreža. Fokus je stavljen na promociju kao jedan od četiri elementa marketing miksa. Teorijski pojmovi poput društvenih mreža i informacijsko tehnološke industrije stavljeni su u kontekst kroz praktičan primjer. Brojne se tvrtke u svom poslovanju oslanjaju na informacijsku tehnologiju i u nju ulažu znatna financijska sredstva. Razvidno je kako IT industrija u 21. stoljeću predstavlja najbrže rastuću gospodarsku granu te pruža brojne promotivne mogućnosti koje bi tvrtke trebale iskoristiti s ciljem održanja konkurentnosti i opstanka na tržištu.
Abstract (english)
This paper deals with event promotion through social networks on the example of Vision Factory d.o.o. Vision Factory d.o.o. is a digital creative agency specializing in marketing services, graphic design, and education in Barcelona (Spain). Its services are related to providing business and administrative support to its clients through Direct Email Marketing channels. The practical example of organizing and creating the Blockchance 2021 Europe event in Hamburg describes events in the information technology (IT) industry via social networks. The focus is on promotion as one of the four elements of the marketing mix. Theoretical concepts such as social networks and the information technology industry have been put into context through a practical example. Many companies rely on information technology and invest significant financial resources in it. It is clear that the IT industry in the 21st century is the fastest growing industry and provides many promotional opportunities that companies should take advantage of in order to maintain competitiveness and survival in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:534221
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-20 09:45:09