One of the attractive entrepreneurial alternatives for entrepreneurs who do not know the business concept or lack knowledge in organizing and running a business is franchising. It is a form of business that allows the use of a particular parent company's brand and business model during the particular period with the payment of the agreed fee to the provider. In the case of a hotel franchise, the franchisor is the hotel brand. A franchise agreement is a legal agreement between a hotel brand and a hotel owner that gives the hotel owner the rights and obligations to manage a hotel under the franchisor's brand in exchange for a fee. The paper provides the essential theoretical knowledge about the franchise and franchise business and an overview of the most famous hotel franchises (Accor, Marriott International, Hilton and InterContinental Hotels Group). Furthermore, an analysis and comparison of selected features of the presented franchises were performed.