Business ethics refers to a set of rules about what is (im)moral in business. Ethical decisions should be in the interest of all those affected by the decision or at least such that they do not jeopardize those who are affected by the decision. The ethical decision-making process involves identifying the ethical problem, gathering facts and determining possible solutions, evaluating these solutions using various criteria that can be used to facilitate the process, selecting the best criteria and making a decision accordingly, and verifying the correctness of the decision in practice. Despite the fact that today companies are increasingly aware of the importance of business ethics, there are frequent examples of unethical behavior, including examples in international marketing. The purpose of this paper is to present the most common consumer comments when it comes to unethical business practices in international marketing, more precisely in online shopping. The most common consumer complaints relate to the cancellation of the order under certain conditions unfavorable to the trader or without any reason, the absence of a refund, delivery of used products as new, delivery of damaged products or only part of the order, etc.