prikaz prve stranice dokumenta PRIMJENA MARKETINGA NA DRUŠTVENIM MREŽAMA NA PRIMJERU PROFESIONALNOG TENISKOG TURNIRA "ATP CHALLENGER SPLIT OPEN 2020"
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master's thesis
PRIMJENA MARKETINGA NA DRUŠTVENIM MREŽAMA NA PRIMJERU PROFESIONALNOG TENISKOG TURNIRA "ATP CHALLENGER SPLIT OPEN 2020"
2021. urn:nbn:hr:228:518472
Rančnik, Martina
University of Split
University Department of Professional Studies

Cite this document

Rančnik, M. (2021). PRIMJENA MARKETINGA NA DRUŠTVENIM MREŽAMA NA PRIMJERU PROFESIONALNOG TENISKOG TURNIRA "ATP CHALLENGER SPLIT OPEN 2020" (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:518472

Rančnik, Martina. "PRIMJENA MARKETINGA NA DRUŠTVENIM MREŽAMA NA PRIMJERU PROFESIONALNOG TENISKOG TURNIRA "ATP CHALLENGER SPLIT OPEN 2020"." Master's thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:518472

Rančnik, Martina. "PRIMJENA MARKETINGA NA DRUŠTVENIM MREŽAMA NA PRIMJERU PROFESIONALNOG TENISKOG TURNIRA "ATP CHALLENGER SPLIT OPEN 2020"." Master's thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:518472

Rančnik, M. (2021). 'PRIMJENA MARKETINGA NA DRUŠTVENIM MREŽAMA NA PRIMJERU PROFESIONALNOG TENISKOG TURNIRA "ATP CHALLENGER SPLIT OPEN 2020"', Master's thesis, University of Split, accessed 18 February 2025, https://urn.nsk.hr/urn:nbn:hr:228:518472

Rančnik M. PRIMJENA MARKETINGA NA DRUŠTVENIM MREŽAMA NA PRIMJERU PROFESIONALNOG TENISKOG TURNIRA "ATP CHALLENGER SPLIT OPEN 2020" [Master's thesis]. Split: University of Split; 2021 [cited 2025 February 18] Available at: https://urn.nsk.hr/urn:nbn:hr:228:518472

M. Rančnik, "PRIMJENA MARKETINGA NA DRUŠTVENIM MREŽAMA NA PRIMJERU PROFESIONALNOG TENISKOG TURNIRA "ATP CHALLENGER SPLIT OPEN 2020"", Master's thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:518472

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Metadata
TitlePRIMJENA MARKETINGA NA DRUŠTVENIM MREŽAMA NA PRIMJERU PROFESIONALNOG TENISKOG TURNIRA "ATP CHALLENGER SPLIT OPEN 2020"
Title (english)APPLICATION OF MARKETING ON SOCIAL MEDIA ON THE EXAMPLE OF THE PROFESSIONAL TENNIS TOURNAMENT "ATP CHALLENGER SPLIT OPEN 2020"
AuthorMartina Rančnik
MentorDanijela Perkušić Malkoč (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberSlađana Brajević (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Razvoj tehnike i tehnologije i pojava interneta promijenili su način života i poslovanja danas. Marketinške aktivnosti poduzeća su također promijenjene i danas se govori o digitalnom marketingu koji primjenjuju sva uspješna poduzeća koja žele rasti i razvijati se i biti konkurentna na tržištu. Digitalne marketinške aktivnosti danas ne zaobilaze ni sportske institucije i događaje. Tako je i s teniskim turnirom ATP Challenger Split, koji je predmet ovog rada, i čije marketinške aktivnosti na društvenim mrežama će biti predstavljene u radu.
Abstract (english)
The development of technique and technology and the advent of the internet have changed the way we live and do business today. The marketing activities of companies have also changed and today we are talking about digital marketing applied by all successful companies that want to grow and develop and be competitive in the market. Today, digital marketing activities do not bypass sports institutions and events. So it is with the tennis tournament ATP Challenger Split, which is the subject of this paper, and whose marketing activities on social media will be presented in the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:518472
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-22 12:53:30