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undergraduate thesis
DISTRIBUCIJA OSIGURANJA I REOSIGURANJA NA TRŽIŠTU
2021. urn:nbn:hr:228:388509
Pavić, Ružica
University of Split
University Department of Professional Studies

Cite this document

Pavić, R. (2021). DISTRIBUCIJA OSIGURANJA I REOSIGURANJA NA TRŽIŠTU (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:388509

Pavić, Ružica. "DISTRIBUCIJA OSIGURANJA I REOSIGURANJA NA TRŽIŠTU." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:388509

Pavić, Ružica. "DISTRIBUCIJA OSIGURANJA I REOSIGURANJA NA TRŽIŠTU." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:388509

Pavić, R. (2021). 'DISTRIBUCIJA OSIGURANJA I REOSIGURANJA NA TRŽIŠTU', Undergraduate thesis, University of Split, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:388509

Pavić R. DISTRIBUCIJA OSIGURANJA I REOSIGURANJA NA TRŽIŠTU [Undergraduate thesis]. Split: University of Split; 2021 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:228:388509

R. Pavić, "DISTRIBUCIJA OSIGURANJA I REOSIGURANJA NA TRŽIŠTU", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:388509

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Metadata
TitleDISTRIBUCIJA OSIGURANJA I REOSIGURANJA NA TRŽIŠTU
Title (english)DISTRIBUTION OF INSURANCE AND REINSURANCE ON THE MARKET
AuthorRužica Pavić
MentorDomagoja Buljan Barbača (mentor)
Committee memberTino Kusanović (član povjerenstva)
Committee memberLuka Mladineo (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Potreba za osiguranjem proizlazi iz rizika koje nose određene pojave u društvu. Tako je u početcima ljudske povijesti postojala određena ideja o tome kako bi osiguranje trebalo izgledati. Evolucijom ljudske civilizacije evoluiralo je i osiguranje u oblik koji je nama danas poznat te će se ono i nastaviti razvijati u godinama što dolaze. Osiguranje je jedno od djelatnosti koje nikada neće izumrijeti jer u ljudskoj prirodi je urođen strah od nesigurnosti i pojava na koje pojedina osoba ne može utjecati. Zbog tog straha će svaka osoba osjetiti potrebu za osiguranjem bilo životnim ili neživotnim. Upravo tu potrebu za osiguranjem i kako doći do toga je objašnjeno u ovom radu u vidu distribucije nekog osigurateljnog proizvoda (osigurateljne usluge) od strane društva, obrta, posrednika ili zastupnika do osiguranika. Ključnu ulogu igra marketing, odnosno način predstavljanja osiguravajućih usluga društvu ili pojedincu. Marketing, iako najbitnija stavka, sam po sebi nije dovoljan ako osiguratelj (distributer usluga) nije stručan u poslu kojeg obavlja. Kada govorimo o izravnom kontaktu između posrednika/zastupnika i klijenta sama stručnost neće biti dovoljna ukoliko nije dobar prodavač. Pored toga on mora biti snalažljiv te se posebno prilagoditi svakom klijentu u danom trenutku.
Abstract (english)
The need for insurance comes from the risks posed by certain occurrings in society. That’s why in the beginnings of human history there was a certain idea of what insurance should look like. With the evolution of human civilization, insurance has evolved into the form we know today, and it will continue to develop in the following years. Insurance is one of the activities that will never go extinct because in human nature there is an innate fear of insecurity and occurrences that an individual cannot influence. Because of this fear, every person will feel the need for some kind of insurance whether life or non-life. Exactly this need for insurance and how to get it is explained in this paper in the form of distribution of an insurance product (insurance service) by the company, trade, intermediary or agent to the insured. The key role is played by marketing, i.e. the way of presenting insurance services to society or an individual. Marketing, although the most important part, is not enough in itself if the insurer (service distributor) is not skilled in the business he performs. When we are talking about direct contact between an intermediary/agent and a client, expertise alone will not be enough if he is not a good salesman. In addition, he must be resourceful and specifically adapt to each client at any given time.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:388509
Study programmeTitle: Accounting and Finances – professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-21 12:17:34