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undergraduate thesis
KUPOVNE NAVIKE GENERACIJE Y USLIJED KORONA VIRUSA
2021. urn:nbn:hr:228:007855
Lovrić, Josipa
University of Split
University Department of Professional Studies

Cite this document

Lovrić, J. (2021). KUPOVNE NAVIKE GENERACIJE Y USLIJED KORONA VIRUSA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:007855

Lovrić, Josipa. "KUPOVNE NAVIKE GENERACIJE Y USLIJED KORONA VIRUSA." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:007855

Lovrić, Josipa. "KUPOVNE NAVIKE GENERACIJE Y USLIJED KORONA VIRUSA." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:007855

Lovrić, J. (2021). 'KUPOVNE NAVIKE GENERACIJE Y USLIJED KORONA VIRUSA', Undergraduate thesis, University of Split, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:007855

Lovrić J. KUPOVNE NAVIKE GENERACIJE Y USLIJED KORONA VIRUSA [Undergraduate thesis]. Split: University of Split; 2021 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:228:007855

J. Lovrić, "KUPOVNE NAVIKE GENERACIJE Y USLIJED KORONA VIRUSA", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:007855

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Metadata
TitleKUPOVNE NAVIKE GENERACIJE Y USLIJED KORONA VIRUSA
Title (english)GENERATION Y PURCHASING HABITS DUE TO CORONAVIRUS
AuthorJosipa Lovrić
MentorMario Dadić (mentor)
Committee memberAntonija Roje (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Korona virus je utjecao značajno na promjene kupovnih navika svih generacija pa tako i generacije Y. Potrošačke navike su se promijenile kao i promjene kupovnih navika na što je utjecao korona virus. Došlo je do ubrzavanja trendova u roku od samo nekoliko tjedana, kao i do značajnih promjena u načinu na koji ljudi žive, rade, a posebno kupuju. Potrošači su značajno smanjili svoju potrošnju i posjetu prodavaonicama, ali se značajno više kupuje putem interneta. Prema provedenom istraživanju može se vidjeti kako veliki broj ispitanika kupuje putem Interneta, plaća karticama, najčešće kupuju preko interneta odjeću i obuću.
Abstract (english)
The corona virus significantly influenced changes in shopping habits of all generations, including generation Y. Consumer habits have changed as well as changes in shopping habits, which have been affected by the corona virus. There has been an acceleration of trends within just a few weeks, as well as significant changes in the way people live, work, and especially shop. consumers have significantly reduced their spending and store visits, but are buying significantly more online. According to the research, it can be seen that a large number of respondents buy online, pay with cards, most often buy clothes and shoes online.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:007855
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-20 12:45:57