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undergraduate thesis
IZBORI KANALA DISTRIBUCIJE NA PRIMJERU PODUZEĆA ORBICO D.O.O.
2021. urn:nbn:hr:228:522851
Jerčić, Antea
University of Split
University Department of Professional Studies

Cite this document

Jerčić, A. (2021). IZBORI KANALA DISTRIBUCIJE NA PRIMJERU PODUZEĆA ORBICO D.O.O. (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:522851

Jerčić, Antea. "IZBORI KANALA DISTRIBUCIJE NA PRIMJERU PODUZEĆA ORBICO D.O.O.." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:522851

Jerčić, Antea. "IZBORI KANALA DISTRIBUCIJE NA PRIMJERU PODUZEĆA ORBICO D.O.O.." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:522851

Jerčić, A. (2021). 'IZBORI KANALA DISTRIBUCIJE NA PRIMJERU PODUZEĆA ORBICO D.O.O.', Undergraduate thesis, University of Split, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:228:522851

Jerčić A. IZBORI KANALA DISTRIBUCIJE NA PRIMJERU PODUZEĆA ORBICO D.O.O. [Undergraduate thesis]. Split: University of Split; 2021 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:522851

A. Jerčić, "IZBORI KANALA DISTRIBUCIJE NA PRIMJERU PODUZEĆA ORBICO D.O.O.", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:522851

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Metadata
TitleIZBORI KANALA DISTRIBUCIJE NA PRIMJERU PODUZEĆA ORBICO D.O.O.
Title (english)DISTRIBUTION CHANNEL CHOICES ON THE EXAMPLE OF ORBICO
AuthorAntea Jerčić
MentorSlađana Brajević (mentor)
Committee memberAntonija Roje (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kanali distribucije nazivaju se plasmani. Oni označavaju put robe od proizvođača do kupca. Kada se poveća broj distribucijskih kanala putem kojih potrošač može pristupiti proizvodu, povećava se i dobit, međutim, više distribucijskih kanala može dovesti do poteškoća u upravljanju tim kanalima. Ako postoje prošireni kanali distribucije, to može dovesti do smanjenja dobiti jer i posrednici moraju biti plaćeni. Dakle, presudno je uspostaviti ravnotežu ... More između dosega proizvoda i zarade. Tvrtka Orbico d.o.o. ima dva kanala prodaje, to su Presale kanal koji se odnosi na isporuku trgovinama manje ili srednje veličine koje pr odajni predstavnik obilazi prema unaprijed utvrđenom hodogramu, prikuplja narudžbe te ih koristeći GPRS prijenos podataka šalje u središnji poslovni sustav. Drugi kanal je MAS koji se odnosi na isporuku robe velikim trgovinama u njihove trgovačke centre ili centralna skladišta. Orbico je izvrši o robotizaciju svojih distribucijskih centara. Orbico je zadržao lidersku poziciju i ostvario značajnu konkurentsku prednost tako što je pratio i primjenjivao najnovije tehnologije u svoj distribucijski sustav. Orbico grupa je vodeći distributer globalno zastupljenih robnih marki u Europi. Less
Abstract (english)
Distribution channels are called placements. They mark the path of the goods from the producer to the buyer. As the number of distribution channels, through which a consumer can access a product, increases, so does profit, but multiple distribution channels can lead to difficulties in managing those channels. If there are expanded distribution channels, this can lead to a reduction in profits because intermediaries also have to be paid. Thus, it is crucial to ... More strike a balance between product reach and earnings. Orbico has t wo sales channels, the Presale channel, which refers to the delivery of small or medium-sized stores that the sales representative visits according to a predetermined schedule, collects orders and sends them to the central business system using GPRS data t ransmission. The second channel is MAS, which refers to the delivery of goods to large stores in their shopping centers or central warehouses. Orbico has roboti zed its distribution centers. They are also from year to year 2 mantaining position of leader and through that they achieved a significant competitive advantage by monitoring and applying the latest technologies in its distribution system. The Orbico Group is the leading distributor of globally represented brands in Europe. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:522851
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-20 10:35:31
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