Distribution channels are called placements. They mark the path of the goods from the producer to the buyer. As the number of distribution channels, through which a consumer can access a product, increases, so does profit, but multiple distribution channels can lead to difficulties in managing those channels. If there are expanded distribution channels, this can lead to a reduction in profits because intermediaries also have to be paid. Thus, it is crucial to strike a balance between product reach and earnings. Orbico has t wo sales channels, the Presale channel, which refers to the delivery of small or medium-sized stores that the sales representative visits according to a predetermined schedule, collects orders and sends them to the central business system using GPRS data t ransmission. The second channel is MAS, which refers to the delivery of goods to large stores in their shopping centers or central warehouses. Orbico has roboti zed its distribution centers. They are also from year to year 2 mantaining position of leader and through that they achieved a significant competitive advantage by monitoring and applying the latest technologies in its distribution system. The Orbico Group is the leading distributor of globally represented brands in Europe.