Sustainable development is a fundamental aspect of business today. The problem with consumables and goods is sought to be solved by replacing the linear economy with a circular one. In this way, the entire development of the economy is directed towards sustainable development. Sustainable development as a concept implies the economic, social and environmental aspect of development aimed at preserving the environment. Over time, people's awareness of the problems of environmental pollution, overcrowding, destruction of resources is growing, so more and more people preffers products and services that are sustainable and that promote renewable resources. The aim of this paper was to explore the needs for the development of sustainable tourism. The demand for sustainable tourism is growing and therefore the demand for eco -hotels is also growing as one of the examples of sustainable tourism. According to the research, tourists are willing to pay higher price of accommodation if the hotel has an eco -certificate, which means increasing the awareness of the end consumer about the importance of sustainability. The trend of sustainable tourism is expected to continue to grow.