Influencer marketing is a type of social media marketing. It is used to promote certain products or services by influencers, is individuals who have a larger number of followers. Influencer marketing is the fastest growing channel through which new users can be reached. An influencer is an influential person who, through his audience, promotes someone's products or services. An influencer expresses his opinion or position when using someone's brand. Influencers strongly influence their followers with their approach, creating a stronger interaction between them. The research conducted showed that almost every examinee visits social media on a daily basis. That proves how much the role of influencers is important and 54,4% of the examinees consider that influencers have an impact on behavior of consumers. Most of the examinees, 73% of them, would think of buying an product which is recommended by influencers. This data also proves how huge the impact of influencers via social media is.