Nowadays, companies are aware of the importance of human capital. The way companies use human resources can have a big impact on the business itself. It is necessary to recognize the quality of human resources, educate them, reward them for their efforts and results or motivate them in any other way. Motivation should be implemented in an adequate way, because the choice of wrong motivational techniques can lead to poor business results. For this reason, it is necessary to identify which motivational techniques should be used in which situations. In organizations, people work together to achieve common goals. Motivation plays a big role in relation to employees, but also in relation to management. The manager, as a leader, encourages teamwork and supports the work of employees. More satisfied employees achieve better results, are more loyal, and the replacement of such employees creates high costs for the organization. Motivation cannot be directly measured, but is expressed through commitment and perseverance, and is a factor in job performance.