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master's thesis
ETIKA U MEĐUNARODNOM MARKETINGU
2020. urn:nbn:hr:228:082778
Hampovčan, Josip
University of Split
University Department of Professional Studies

Cite this document

Hampovčan, J. (2020). ETIKA U MEĐUNARODNOM MARKETINGU (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:082778

Hampovčan, Josip. "ETIKA U MEĐUNARODNOM MARKETINGU." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:082778

Hampovčan, Josip. "ETIKA U MEĐUNARODNOM MARKETINGU." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:082778

Hampovčan, J. (2020). 'ETIKA U MEĐUNARODNOM MARKETINGU', Master's thesis, University of Split, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:082778

Hampovčan J. ETIKA U MEĐUNARODNOM MARKETINGU [Master's thesis]. Split: University of Split; 2020 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:228:082778

J. Hampovčan, "ETIKA U MEĐUNARODNOM MARKETINGU", Master's thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:082778

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Metadata
TitleETIKA U MEĐUNARODNOM MARKETINGU
Title (english)ETHICS IN INTERNATIONAL MARKETING
AuthorJosip Hampovčan
MentorKatja Rakušić Cvrtak (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Međunarodno poslovno okruženje, zbog svojih specifičnosti, često pred marketinške stručnjake stavlja brojne izazove. Između ostalog, oni imaju zahtjevan zadatak u formuliranju i kreiranju organizacijskih politika gdje u obzir moraju uzeti niz čimbenika kao što su: politika, zakoni, kultura, i gospodarska razvijenost zemlje gdje nastupaju. Etika može služiti kao vodič prema kojemu aktivnosti tvrtke neće obmanjivati stanovništvo, zagađivati okoliš ili ugrožavati živote stanovništva. Tvrtke imaju etičke kodekse i promoviraju društveno odgovorno poslovanje, no unatoč tome i dalje postoje neetičke aktivnosti. Ovaj rad prikazuje niz pozitivnih primjera primjene etičkih standarda u kreiranju marketinškog miksa, ali i neke prakse neetičkog ponašanja polovnih subjekata.
Abstract (english)
The international business environment, due to its specificities, often puts many challenges in front of marketing experts. Among other ,they have a difficult task in formulating and creating organizational policies where they have to take into account a number of factors such as: politics, laws, culture, and the economic development of the country where they occur. Ethics can serve as a guide that the company's activities will not mislead the population, pollute the environment or endanger the lives of the population. Companies have ethical codes and they promote socially responsible business, but unethical activities still remain. This paper presents a number of positive examples of the ethical standards application in the creation of marketing mix, as well as some practices of business actors unethical behaviour.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:082778
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-02 14:19:10