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undergraduate thesis
OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE CRODUX D.O.O.
2020. urn:nbn:hr:228:893337
Jukić, Martina
University of Split
University Department of Professional Studies

Cite this document

Jukić, M. (2020). OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE CRODUX D.O.O. (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:893337

Jukić, Martina. "OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE CRODUX D.O.O.." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:893337

Jukić, Martina. "OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE CRODUX D.O.O.." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:893337

Jukić, M. (2020). 'OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE CRODUX D.O.O.', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 28 April 2022, https://urn.nsk.hr/urn:nbn:hr:228:893337

Jukić M. OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE CRODUX D.O.O. [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2022 April 28] Available at: https://urn.nsk.hr/urn:nbn:hr:228:893337

M. Jukić, "OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE CRODUX D.O.O.", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:893337

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Metadata
TitleOSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE CRODUX D.O.O.
Title (english)TRAINING OF SALES STAFF ON THE EXAMPLE OF CRODUX D.O.O.
AuthorMartina Jukić
MentorMario Dadić (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberSenka Borovac Zekan (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Prodajno osoblje predstavlja vrlo važnu komponentu za tvrtke koje se bave prodajom. Velike tvrtke koje se bave prodajom obično imaju odjel koji se naziva menadžment prodaje koji je zadužen za obuku i edukaciju postojećih i novih prodavača. Manje tvrtke su fokusirane na samostalnu obuku gdje veliku ulogu imaju već postojeći prodavači koji svojim znanjem i iskustvom mogu doprinijeti u obuci novih prodavača. Također, uobičajeno je angažirati specijaliziranu agenciju koja se bavi edukacijom prodavača na način da organizira tečajeve, seminare, predavanja i sl. u svrhu poboljšanja vještina prodaje. Velika količina financijskih sredstva ulaže u programe prodajnih obuka. Uspješno prodajno osoblje motivirano, pouzdano, poznaje proizvode koji prodaje i dr.. Također vrlo su bitne i određene vještine kao što je komunikativnost i kreativnost te emocionalna inteligencija. Tvrtka Crodux kontinuirano ulaže u svoje prodavače na način da im omogućavaju kontinuiranu edukaciju. Obuka se obavlja na prodajnim mjestima uz pomoć regionalnog voditelja prodaje te zaposlenika koji su dugo zaposleni a koji su zaduženi za obuku novih zaposlenika. Također, vodi se računa o motivaciji zaposlenika kroz određene stimulacije.
Abstract (english)
Sales staff is a very important component for sales companies. Large sales companies typically have a department called sales management that is in charge of training and educating existing and new salespeople. Smaller companies are focused on independent training where existing salespeople have a big role to play, who with their knowledge and experience can contribute to the training of new salespeople. Also, it is common to hire a specialized agency that deals with the education of salespeople by organizing courses, seminars, lectures, etc. in order to improve sales skills. A large amount of funding is invested in sales training programs. Successful sales staff are motivated, reliable, know the products they sell, etc. Certain skills such as communication and creativity and emotional intelligence are also very important. Crodux continuously invests in its salespeople in a way that provides them with continuous education. The training is carried out at points of sale with the help of the regional sales manager and long-term employees who are in charge of training new employees. Also, the motivation of employees through certain incentives is taken into account.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:893337
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2020-12-02 13:41:48