prikaz prve stranice dokumenta DRUŠTVENO ODGOVORNO POSLOVANJE KAO STRATEGIJA PODUZEĆA "DM" DROGERIE MARKT
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undergraduate thesis
DRUŠTVENO ODGOVORNO POSLOVANJE KAO STRATEGIJA PODUZEĆA "DM" DROGERIE MARKT
2020. urn:nbn:hr:228:931939
Rubelj, Irena
University of Split
University Department of Professional Studies

Cite this document

Rubelj, I. (2020). DRUŠTVENO ODGOVORNO POSLOVANJE KAO STRATEGIJA PODUZEĆA "DM" DROGERIE MARKT (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:931939

Rubelj, Irena. "DRUŠTVENO ODGOVORNO POSLOVANJE KAO STRATEGIJA PODUZEĆA "DM" DROGERIE MARKT." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:931939

Rubelj, Irena. "DRUŠTVENO ODGOVORNO POSLOVANJE KAO STRATEGIJA PODUZEĆA "DM" DROGERIE MARKT." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:931939

Rubelj, I. (2020). 'DRUŠTVENO ODGOVORNO POSLOVANJE KAO STRATEGIJA PODUZEĆA "DM" DROGERIE MARKT', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 27 January 2023, https://urn.nsk.hr/urn:nbn:hr:228:931939

Rubelj I. DRUŠTVENO ODGOVORNO POSLOVANJE KAO STRATEGIJA PODUZEĆA "DM" DROGERIE MARKT [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2023 January 27] Available at: https://urn.nsk.hr/urn:nbn:hr:228:931939

I. Rubelj, "DRUŠTVENO ODGOVORNO POSLOVANJE KAO STRATEGIJA PODUZEĆA "DM" DROGERIE MARKT", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:931939

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Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE KAO STRATEGIJA PODUZEĆA "DM" DROGERIE MARKT
Title (english)CORPORATE SOCIAL RESPONSIBILITY AS A STRATEGY OF THE COMPANY "DM" DROGERIE MARKT
AuthorIrena Rubelj
MentorAntonija Roje (mentor)
Committee memberGoran Ćorluka (član povjerenstva)
Committee memberSlađana Brajević (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovome radu se opisuju temeljne odrednice samog poduzeća dm, konkurentnost poduzeća dm, te poduzetničke strategije na kojima poduzeće dm temelji svoje poslovanje. Zadatak ovog rada jest utvrditi na koji način je poduzeće dm izgradilo svoje društveno odgovorno poslovanje. Poduzeće „dm-drogerie markt“ poznato je po svome društveno odgovornom poslovanju, svojim iznimno korektnim i već nadaleko poznatim odnosom prema svojim zaposlenicima i menadžmentu, ali i dionicima poput kupaca, dobavljača, lokalne zajednice. Jasno je kako se poduzeće „dm-drogerie markt“ trudi da održi međusobne odnose ali i izgradi nove na svakodnevnoj razini. Tvrtka „dm-drogerie markt“ utječe na svijest svojih zaposlenika, kupaca, vanjskih partnera u njihovom odnosu prema okolišu te osigurava održivi razvoj.
Abstract (english)
This labor describes the basic determinants of the „dm“ company itself, the competitiveness of the company and the entrepreneurial strategies on which the company bases its business. The task of this labor is to determine how the company built its socially responsible business. The „dm-drogerie markt“ company is known for its socially responsible business, its extremely correct and already well-known attitude towards its employees and management, but also stakeholders, such as customers, suppliers, local community. It is clear that the company strives to maintain mutual relations but also to build a new ones on a daily basis. The company „dm-drogerie markt“ affects the awareness of its employees, customers, external partners in their relationship with the environment and ensures sustainable development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:931939
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-27 13:17:39